Lets Run Facebook Ads: The Podcast

Ep 68. How to build a HUGE email list, fast! The Birthday Club campaign.

April 20, 2022 Nick Boddington Season 1 Episode 68
Lets Run Facebook Ads: The Podcast
Ep 68. How to build a HUGE email list, fast! The Birthday Club campaign.
Show Notes

Are you an e-commerce store and struggling to grow your email list? Then listen to this!

Nick explains how we have helped one of our jewellery clients grow her email list by 35% in just 4 weeks, by using our new campaign method called "The Birthday Club"! And to make it even sweeter it only cost, on average, 73p per sign-up!

But what is "The Birthday Club" campaign?

The campaign aims to target your existing and potential customers with an offer that is so irresistible they can't pass up. Now, in this case, our client is offering a £20 voucher once year on their birthday in exchange for signing up to "The Birthday Club". 

As an e-commerce store the main goal is always to generate sales, however this lead generation tactic may not reap rewards straight away... To combat this, and bring in revenue straight after the sign-up, our client is offering 15% off the whole site for a limited 7 day period. 

To date they have seen a 25% sign-up to purchase conversation rate, covering their campaign costs. Now, this wasn't the aim, as the long term goal is to grow the email list and build quality relationships to achieve a higher lifetime customer value... so this was an added bonus!

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Watch the episode on Youtube

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

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