Lets Run Facebook Ads: The Podcast
Facebook has become one of the most powerful marketing platforms on the planet. It’s the third most visited website globally. The average Facebook user clicks on 11 adverts per month. There has never been a better time to place adverts in front of your target audiences. Nick and James share their knowledge on how to create ads and funnels that will grow your business and share the marketing tactics he still uses to grow all of their clients accounts. Click here to join our Lets Run Facebook Ads Facebook group: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Lets Run Facebook Ads: The Podcast
Ep 85. What is a Lookalike Audience and does it still work?
Let's talk about lookalike audiences... Do they still work? Are they worthwhile? Should you still be using them? The simple answer is YES!
There has been a lot of talk online, and from Facebook "marketing experts", about lookalikes and them not working as well as they once did. As always, we believe in testing, and for us, lookalikes remain a great audience choice. Of course there is a time and place for them, but it's a no brainer that we test them!
Not sure what we're talking about? Well, a lookalike audience is built based on customer data, for example a csv of a current customer list or recent website/ social platform visitors. Once this information has been uploaded into a custom audience Facebook then finds similar people, creating a whole new pool of cold people to target... pretty cool right?
Listen now to the full episode to find out why Nick thinks they're really worth a test and our secret hack to find the right lookalike audience for you.
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Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
BUT THERE'S MORE...
If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
