We can get so wrapped up in Black Friday madness, and the offers we are presenting to our customers, that we actually end up feeling a little disappointed when the returns aren't what we expected. But why?
🤔 Are you expecting to make money on the first purchase?
🤔 Is the initial sale your main focus and your customers life time value an after thought?
🤔 Are you using a full funnel approach post sale?
🤔 Are you utilising the email addresses you have collected?
🤔 Are you reducing your product cost just to acquire a new customer?
If you answered yes to at least one of the above, you're going to disappointed in your results.
The key to a successful campaign, like Black Friday, is starting to think about your product or service from an acquisition perspective.
With Black Friday fast approaching you NEED to listen our Black Friday podcast episode to ensure that your business is making the most out of the money you're investing and keep your customers coming back time and time again.
Thanks for listening!
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