Have you recently noticed that when building your Facebook Ads, under the Ad setup creative section, there is a feature called 'Multi-advertiser ads'?
This little box is something that you may have just skimmed over, but Nick is here to tell you why he doesn't think having this function switched on is going to be good any for your ad performance and sales! ❌
🤔 What even are Multi-advertiser ads?
Multi-advertiser ads are suppose to allow businesses to be discovered by people on Instagram who have shown commercial intent by engaging with relevant business content and are in a shopping mindset. Meta says that this format helps increase user learning and will begin to show ads that they think may be interesting to people in the moment and help people discover, consider and buy products.
...sounds too good to be true right?
Listen to this podcast episode to save you time and money on testing this theory out for yourself!
Thanks for listening!
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You can now watch the episode on Youtube!