Lets Run Facebook Ads: The Podcast

Ep 114 - Facebook is wrong! I'm doing this the old fashioned way!

October 25, 2023 Nick Boddington Season 1 Episode 114
Ep 114 - Facebook is wrong! I'm doing this the old fashioned way!
Lets Run Facebook Ads: The Podcast
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Lets Run Facebook Ads: The Podcast
Ep 114 - Facebook is wrong! I'm doing this the old fashioned way!
Oct 25, 2023 Season 1 Episode 114
Nick Boddington

In today's episode of the podcast, Nick discusses why he's been testing a traditional approach to some ad campaigns through Facebook. While Facebook may want you to load in your creative and let it decide who to show it to and when, Nick explains why, in some instances, you can take back some of this control from the algorithm and achieve some better results by deciding which individual sees which content depending on what point they are in the customer journey. Nick refers to examples from clients he works with and shows how to do this and why you should test it out with the campaigns you are running and see if it can boost your results. 

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Show Notes

In today's episode of the podcast, Nick discusses why he's been testing a traditional approach to some ad campaigns through Facebook. While Facebook may want you to load in your creative and let it decide who to show it to and when, Nick explains why, in some instances, you can take back some of this control from the algorithm and achieve some better results by deciding which individual sees which content depending on what point they are in the customer journey. Nick refers to examples from clients he works with and shows how to do this and why you should test it out with the campaigns you are running and see if it can boost your results. 

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!