Hello and welcome to Let's Run Facebook Ads, a podcast with myself, Nick Boddington. Here I share insider information about Facebook ads. But as you know, it's not just running the ad, it's what happens after. So we'll look into the funnels e-commerce, email marketing, lead generation and much, much more. We have a special guest. He's back. It's not a name. I used to be like, Nick's here, and it used to be Nick was every time. No no, no, he's not he's not been out for weeks. No. So busy. How's the clinic? Busy? Well, there's a lot of people needing a doctor. Good, good, good. I'm glad. Yeah, well, I. I upped our budget over Christmas and had 60 new business calls last Monday, Thursday and Friday. Well done. That's really good. I'm all this week. Got to get through the get the crap. But some good ones are now up late. So we'll do house Christmas New Year. All right. Yeah, I just got bit drunk on a few occasions. Yeah. No kids to worry about anymore. No no, no, none of this. No, but I keep sober. Yeah. Drunk, love. Yeah. Well, anyway, I've got you a Christmas present. Have you? As a home on, I didn't want you to pay today. If I'm being really honest, I didn't think you'd come, but it might. It might? No, but I thought because you're doing your LinkedIn live today. Oh, yeah. No, that's messed up. Me coming in on Wednesdays now. I did say that. Yeah, and I was planning on leaving straight afterwards. Then my diary gets booked. That's fine, but I wasn't, I wasn't I, I thought you'd flake off today, so I didn't bring it for that reason. No, no, which is good. But I'm annoyed because I know what it is. No, no. Absolutely not. That would be something. Oh, it's comical to do with the make it doctor. Yeah. That's it. No it's not. No, but it's brilliant. So I just, I, I had a call yesterday with a guy who. So who sells scrubs as a surgeon? Scrubs and music to my ears, I my face lit up as I had to do a little bit due diligence to do due diligence for the call. He turned up Hardy and I was like, should. I've just been looking at a website. I could do the bit we all get. I went, why are you dressed as a doctor? So that's clinic. We went love it broke the ice. He's going to start hopefully in February. Just got to get a few docs in order. But he was loving it and he could make some money. Like it was a great website. But he don't have pixel on it. Like all these the basics all these basics were done. So like you've got legs here. Like you could. He's got you know he's got. So he's got this new texture. I've not worn scrubs yet so but he said what happens is you spend a whole day in this just, you know, esthetics ladies and all that sort of stuff. Get some comes with the right there, just the materials. So. So we've got this new material and stuff that's restructuring. He was like wearing pajamas all day. So I said, okay, well we need to lead with those problems and I think you can do right. You can put them in touch with Birmingham Private Clinic. Yeah, yeah. So, Yes. Good, good, good. So today, Nick, we're going to be discussing the, Yeah. His little thing yesterday. Yeah. You've just we've just watched this little thing we've had on the I'd heard on the radio because X are already X have already done what he's. Yeah. Yeah. So I want to look so when I watched it yesterday I, I had a little bit of a fist pump from a very put perspective, because if they're going to stop reviewing as much content, more stuff's going to get through the fruit. Fruit, which is a blessing in disguise. They need a moderator and they need an assistant. And weirdly, we have that site, which is really cool. Now that's exciting from a group of sites and what I'm doing, I, I intrigued to what you think after watching it then how that's going to affect paid ads, because we've all I say we you've had issues in the past where, for example, if you remember the guttering company, their ads got removed for weeks. Wasn't it because they thought it was a, a gun or something? Because I was getting insight from listen to that. How do you think that's going to impact your. Your what? The clinic. Yeah. Well, to give our audience a little bit of context on it is there are five things that he's going to focus on. But if we talk about this, one is the fact that that moderation is extremely strict. It's done by a computer. They have a whole list of categories and subcategories and subsub categories of what you can and can't do. And we. All right. So from an advertising point of view, we all know that if you're going to get a naked girl and you're going to stick around and go, hey, by a launderette, she's taking her clothes off, it's going to get banned, right? Like there's there's logical stuff and then there's stuff like you just then as an example, you've got a guttering company and one of the corner gutters is a black piece of guttering, which if you, had really bad eyesight and looked at you could go, it kind of makes out a gun. I mean, it's ridiculous, isn't it? So the due diligence then done by the by the system is going, oh, we've done that because it's gone and we need to got that account banned trying to fight it. Why don't you have a look at what the company does? Why don't you have a look at the URL where it's going. It's obviously not a gun company. So those sort of things will be great. And one of the areas that we've in the agency that we wanted to go after, shout out to Birmingham, Birmingham private Clinic you just mentioned. We wanted to go out of that esthetics. Well, didn't we, because it's we it's great, great leads for that. And they had to stop advertising and look at other areas because you can't show before and after. So you can't show a picture of a woman with a bent nose. And she had it straightened more. Because you are the policy falls under which might still be in place, the fact that you can't guarantee. Yeah. So it's like it's like, hey, if you if you buy my course, you'll be a millionaire in two years time. No one can guarantee you that you might. Only if you're really good, if you work 16 hours a day and you do more, you might get that. But they'll lead with a catfish, won't they? A catfish hook, which is like, is it? No, it's not that catfish is the right word, is it? That is, is it a yes or no? I'm thinking so most of the policies on top of that you've got alcohol because we can't advertise alcohol. And so why gambling an alcoholic. You have to have a license for it. So I think it's really good though from a from a basic ad point of view, we are walking on eggshells even from not on ads, even from some of the reviews we're trying to get on. Rupert as an example. Well, I can't log in so you can't log in. I was doing the same yesterday and I had to go on a call with them. And then it said, you've tried too many times. I was like, now has an effect on things. Then I tried to log in, which, you know, you shouldn't because this is what this thing, but a colleague's Facebook account. And then it said, obviously it's picked up a my IP address, sent the code to her. She knows what's going on, but because her mobile isn't sitting on the same IP address, it says we need to do background checks now. So it's so secure, which we want. Yeah, right. We want it to be stupid, secure. But unfortunately, because the company is so big and the policies are so strict and the computer is doing over the top job, normal things of just trying to place not about guttering or having someone on screen saying, hey, let's talk about your financials because you're 45 years old and you've got no savings. This is what you should do. No, it's going to be balanced. We can't talk about that sort of stuff is utterly ridiculous, really, isn't it? And we've seen TikTok allow all that to happen. And people have moved to TikTok for those reasons. Esthetics companies go to TikTok because they can actually I can actually do their ads properly. Well, they can get the message across. They want to get not, you know, put it in a framework. The matter of I've given you, which doesn't really align with what your brand or your messaging is. Yeah. You know, so many brands out there that are literally just daring to that two meters policies against what they want to do and against what actually their prospects or their audience want to say. You've got to do it. Otherwise they will just wait. You won't be allowed to advertise. So the interesting thing that he was saying there is obviously we're moving with the times. In a way, would you say that the way Facebook and these other platforms have been going up until his speech yesterday was quite woke? Yeah. Now it's going on. Woke is what do you do? You see what I mean? Because. Because beforehand. So I can't say this can't show no needle here. Can't do that. What if this what if someone gets upset about that? Whereas, you know, I must have gone. You know what he's kind of like anti woke Disney. Yeah I don't I if you don't like it like like people say if you don't like my content then don't follow me. Like it's quite simple. You don't have to put all my, my, my opinion has always been of the opinion that these algorithms are very clever. Tick tock. Especially like I'm, you know, like we've mentioned at the Carnival Diet, I've had so many recipes about certain things to make on the Carnival diet. And I sat down with Gordon earlier, which is actually made of flatbread, a cottage cheese flatbread. You did? Yeah, I did, I was on the Carnival Diet. It's flatbread now it's cottage cheese. And I said, oh, okay, so I'll make the flatbread. I thought you meant it's flatbread with cottage cheese. No no no no. Was it any good. Is it right. You should have just gone. I just had steak I would have no I wouldn't. Yeah, but the problem is Nick is it's too expensive. That's the thing. So this is the issue with the carnival diet is the fact that ideally a carnival done properly. Yeah. It's just should be grass fed. You've got a cow in your living room, you chop up a bit. Me? Yeah, a bit. So I'm not going to Aldi and buying the lowest quality quality meat. You can get skirts very cheap though. Skirt, skirt very cheap. So I've been nailing those. Anyway, we dug grass. But I went and cooked one of those recipes from just watching the amazing. Isn't it incredible? Yeah, and you've caught me off guard. Nick, let me go with you at all. Yeah, yeah. So, yeah, you're very good. Yeah, yeah, yeah. Perfect. And I've actually gone and made something based on the island. We go in often. You'll enjoy this. Yeah, it's worth it. Yeah. These are unintelligent systems. No they're not. So, so I sort of agree with what he's doing here. My only caveat is, and, you know, you're pretty there now, have you had more with young Angus? Which is what content, though should it be served to kids is being served? I mean, that's my only reservation. Like, I don't know if you've seen on channel four or BBC Emma Willis and Matt Wallace. You know, they laughed off yesterday in a program about taking photos of kids for three weeks. I've heard about this and not seen it. Yeah. It's horrendous. Like what what what the the content. The kids are saying. Yeah that these have a plot. So yeah they're, they're feeding them you know, that's they're put in front of them, you know, a lot of well, the end of the day, if you're going to have a port, if you're going to have a, but it's not just. No, no, it's not just pornography. This is like, suicide or stuff. It's horrendous. You know, I mean, it's it's not good. So we're not saying that because we're not interested in those topics, but a kid is saying it because the algorithms picked up that they are interested in that. Oh, no, it's not. They're interested. It's just been it's been serve them for some reason. But they did some, you know, again, if you watch program they bought some phones burner phones of no. And they weren't actually being served content. They, they even put another 13. They've been served. Oh wow. Okay. So it's not good. Now obviously that's TikTok. That's not meta. But again you know we know what goes on across all social platforms. So I saw a guy what he's saying there's a lot of stuff that is censored especially when you look at about, you know, government politics and we all know what goes on there. There also there's also an element of this, you know, it's happened two weeks before Trump comes into power. Oh. So it's like, let's play his game for the next four years. Dang. Iran, that has got Trump written all over that. Yeah, yeah. Because look what China have got with with TikTok. If TikTok I actually owned by China. You know these Korean isn't the guy you know. Don't you remember the video from last year? You know, when he goes into Congress? It's just the most embarrassing thing, though, is no, no, just, I love computers, work, you know, like, kicked up. What it is. It's embarrassing, isn't it? I don't know if the old vision. Mark Zuckerberg explaining social media and the like, so, but but what do you mean? You just follow your friends and businesses and they post and you say it. It's like, well, all those people ought to be fed. That's not strictly true because people say organic and I should say yeah. So like we just discuss them and actually but no, I think from a paid out perspective, having some of the nonsense that goes on stops is going to help. No. Yeah. No end. So are you staring at your ads manager stuck on how to make your ads perform? Come and join the Ads clinic, a series of one on one consultancy calls where we dive into your own ads manager and see where we can turn your ads into a profit making machine. It all starts with a 30 minute free consultation call. Sign up now at the Ads Clinic. Com okay, so key takeaways are starting in the US. Of course we are ending our third party fact checking program and moving to a community notes model. Secondly, we will allow more speech by lifting restrictions on some topics that are part of mainstream disclosure and focusing on and, focusing our enforcement on a legal and higher severity violations. So when you look at that one in particularly hopefully the, you know, some of the nonsense that went on with things like rain earlier that that is going to be pushed more towards pornography and suicide or illegal stuff. So that makes total sense. And then thirdly, we will take more personal as I, I sorry, we will take a more personalized approach to political content so that people who want to see more of it in their feeds can interesting to see how they do that. Maybe will be somebody in your settings, which is, you know, do you want to say, you know, political engagement if you can find them. For either setting. Yeah. Settings. I mean some people will have the button and some absolutely. How do I find settings in I got confused the other day. So when I was on my, you know, account that you guys have for me, which I only used on part one group running group just by cheat races off people when they don't want to do it. I couldn't find the settings on their Commonwealth shoulder or tried to do something I couldn't find. I could not find it for toffee. Yeah. Pain. I'm just full of not finding anything. So the guy I was on yesterday with on the call with, can you send over a screenshot? I said I on where you said and it says please use the that these methods we're trying to get codes so that, you know, authentication codes so we can give them for testing on Reaper. And it happened on one person's account, but we need it on ours. And the page is just blank says choose one of the methods below which would say code nothing below. Oh, could you take a screenshot take screenshots and over okay person. He's back. Oh he's gone. He's gone. Gone. Because he's basically gone now. And that's what we were we're working with. Put him. It's a it's actually scary to think that both businesses rely on that platform. It's really scary. It really scares the shit out of me that it is all reliant on meta. It'll be fine. Well, from a very perspective. So from paid ads, I think it's there's some, some there's some positives. Only positive actually. Yeah. No I do I think you know obviously it always rolled out to us first and then it will obviously come across the pond. But yeah. No I think that's fine. That's positive from Rupert's back. Dev. It's a can home run. Yeah. When I read this I was like because people write, you know, a bunch of d and and and it will be allowed. It'll be absolutely out now I'm interested to see and I was I've not read the, the article itself. I'm interested I'm assuming things like racism will still be stopped because, you know, that happens again regardless of free speech. You. Yeah. You can't call the people those those names. So I'm interested to see how they deal with, the human race. And we'll just continue. In terms of everything else, it's open season, isn't it? Based on that free speech taken out the racism? Yeah. Yeah. Obviously things I, you know, pornography will naturally get picked up, I'm guessing. But if you're over 18, it's still an opinion isn't it. Yeah. That's the thing. What it says like what is right. Lifting restrictions on topics that are part of mainstream discourse is like a very like vague. I think they don't want to make it too specific because they don't want the captions. And I don't know where I said it's. And he didn't get ChatGPT to write that speech today, I did that was, that was rewritten and rewritten by about 15 lawyers all sitting around the table analyzing every single word that could be brought back. But racism will be in the white in terms of, I get it. But then it's like, where does what's racism? And then what's like, I can tell you what racism is like. And I'm sure if Jason was here, he could give us some examples as well. I mean, maybe we'll get like more bad friend clips from that. I'll send you a great one today. The gray area, which involved me being interviewed by, by that other comedian, that redneck comedian, say I was on, oh no. But yeah, from a group perspective. Home run. Yeah. Isn't it? Oh, absolutely. Absolutely. Just keep it all coming. Well, we just want the world to just write bad stuff. Well, they already are. They can't stop. Yeah, this is the thing. Like he says, how can it get worse? Why is that? D dressed as a doctor? This is so prevalent out of that. So much of that. Yeah. But the thing is it what I mean about the woke, we're trying to protect the woke people, and that's what society's doing. I can't say this can't do that, can't do this. That's kind of going against it. X was like, solve this, I'm out. We're going to do what? He couldn't have done that if Trump wasn't in power. No no no way. Absolutely no chance. So hopefully the world will go back to normal again. And people stop doing stupid things and just grow a backbone, deal with society and what things won't get thrown away as long as it's not racist, as long as it's not racist. Yeah. And as long as they've got Rupert to monitor those, I will, because that's the most important thing. Yeah, yeah. So as long as that happens and we can then do before analysis on our settings, we've got a sector we can go for. That's one. Yeah. We yeah I'm interested I'm intrigued okay. That's good. Well welcome back Nick. Yeah yeah. We've missed you I'm way. Yeah yeah. The audience have probably missed me for your comments. Are you still doing your podcasts? Yeah. I'm actually I'm lying. I know, because I, I listened to one yesterday what I was going to do another one for next one. One. Yeah. I listened to your one hour. One, while I was running how to build. Not in 20. I thought you must enjoyed that one. It was a tough. I could imagine it was. Yeah, I was running. I was like, listen to I got Jesus. Yeah. Oh, it's a guy and she's doing it. I was like, oh God, I've only just started the ad part time and I want to go and get a cup of tea and I'm some lunch. They will. But the bit that made me giggle the most is, Oh no, that'll be the podcast on that, I think, is when you're doing these videos, especially for the the new school, is that every single one leads to a. Oh yeah, let me do the video on that. When you have a full six download so far of my the one I went up this morning. Okay. So you need what's your New Year's resolution when it comes to the alcoholic and not so about it. Well, let's let's let's, can I get you sure there's a podcast every week. Yeah. That's going to be your biggest one every week. But at the same time, I'm going to do a video into the what? A video into the school every week as well. So but going forward, it would be better because I was more people come on to it. You know who is back to work. I'm speaking so on this week about taking on one of the accounts actually because I need Google ads as well on my account. Yeah. Quite cool. My time starts freeing up. So it's going through that whole thing of not being in the doctor on every single call, every cell, every this is it. There's a lot like this week is it was a bit ridiculous this week. Every single day is just like back. You know how it was before. It's just a blue calendar. It's a bit like that. So that's only got that's only got an amount of time before you can't do any more, any working day. So it needs to and then it will free up more time for the other stuff. Right. I think you should really try to do one podcast a day a week. Sorry. It in. It was interesting actually, because I was looking at the stats for December and it's amazing like December here. And it's like no one's listening to a podcast. Everyone's out. But you went back all the way back to October. There's like thousands, some of the thousands in a week. No, I, I think you've got a you know my yeah, I know I want to keep you on that. I'd want, I want to like look at some strategies to keep on getting that bigger and bigger and bigger. I was looking at Buzzsprout today and you can only put it in certain categories. And you can't use keywords like when you want to, where you want it to be found. So I think it's actually I think at some point we've, we've blocked it. That podcast thus far, which great job I try and get out there just once a week if I can. But you know, it does fall into two weeks. But the optimization of actually getting it further into perfect consistency helps. Finding a podcast expert like I'm a Facebook active expert. You can go great, a great position. Let's do this to get it any further. And then six months later we can go, wow, go. That's like completely changed the game. That's what we need to. And it's fine. Yeah, but you don't need a lot like we were discussing. They were not to be the thing in Coventry, you know. Yeah. He comes to our shows about it. Yeah, totally. But yeah, I think, you know, I think the consistency would definitely help. Yeah. Because we won't say if they know every week on ones or every day. Is that your post? And what about Facebook ads in the in the ads manager? Again, I think I'll make a massive difference because you got hundreds, thousands of watches. So we'll get those. But then we need I'm going to be changing the advert for the school, you know, things like this. So it's just there's gonna be a few change on it. But I'm going to speak to Taylor and see if there's something he can have any ideas or on. I see what you can do because, you know, because he's he's gone to another level. He's in his stuff, like, he's like on his doing is sitting is like, judging on winning podcasts. Yeah. He's doing really well. Yeah. Very good lad. Yeah. Very nice. I'm to reach out to him, actually. Nice. So it can be big. Yeah. James be bigger. Yeah, yeah. Since December is 21, 21 clients on the at clinic Morton. Donuts on Patreon. No. There's a few more. The pilots. The pipeline's got about ten, and they're looking like they're going to. They should do something. So today I'm aiming for 150 by the end of this 2025. Wow, wow, that's really good. But those who need it obviously don't need to be a team, a small team to do that. I just want matter to allow me to do what reforms it's exactly. But sadly, you just know it's just frustrating, isn't it? Yeah. First off, I last week was a bit of a kidney job, but we persistent. We just keep going. But we have to do anyway I'm going to go I'm. And thank you all for listening and we'll see you we'll see you next week. Yeah. Take care. Bye, guys. Bye bye. Bye. Thank you for joining us again today. If you want to find out more, please head over to our socials at Let's Run Social, where we share daily content. And please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast.