Welcome to Let's run Facebook ads with me, Nate Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. So Alex downstairs at Luna who was in they have a podcast. I looked around some shit about what you just say a company name. Shops, shops? She like she had. She had someone saffron's manager. And. That's right. And she was supposed to be doing fringe could a month was around spend. Is this the one you can see on the podcast? Correct? Yeah. And they said of late today and it was only because we had spotted it on that day. And she only started the day before. Yeah. So today. Scary moment that. Yeah. But really what how can you trust if you have no knowledge at all? Yeah. I should have been in the hole if she hadn't looked at that. She's got an invoice for massive £700. Yeah. Because they were using what, like a monthly budget for like a no good, no. Well so. Well I don't know. So you have to say you have a lifetime budget where it's more or you updated budget and you will try and spend and usually overspend that budget. So she was spending that like a month or a week or whatever. It must have been what you spend it. I would say out of all the ads that I've set up and all this is my biggest nightmare of panic is suddenly thinking in the night or on a journey or I've done it. This holiday is suddenly thinking, did I put the right ad spend on when? Not especially when you're going in really quickly and you're changing something from 20 to 50 or day on an ad and very, very often as you're doing it, you'll put 20 000 suddenly be 200 because you've what? And it usually comes out with an alarm. You say what alarm? It comes up saying, this doesn't look like your average daily spending. Yellow like a warning. And you go, oh yeah, I've done that. But I wake up so many times or when I log back into an ad account, it won't just be on yesterday, might do the month, but the account you've just been looking at was yesterday. And then you log into next one. Don't look at the day and it says like two grand. You're like, oh my God, it's been two grand in a day. It's yeah, it's pretty scary stuff. But I think it's easy for a, it just so easy for someone not to do it properly or they haven't listened, but how? But if you're, you know, if you take her as an example. And really the question is how do you get around it? How would you get around it? Oh, how do you get around. May not make well, I guess there's two ways to two aspects is how does the agency get around it by not making that mistake. And then secondly, how does the business owner or the brand smell the spots to make sure that isn't happening? I have a knowledge of ads manager. Not until he fires, you know, not a anyway close to yours. I spotted that, yeah, but I know that's. I know an odd account, but how would she spot if you've never seen ads manager? She would and most people don't. So in the ads they're putting a lot of trust into me just doing it. But they've got a doctor. But they have to be able to trust. One of the things is that is that building up the trust, isn't it, to do it? In the agency, it's about having multiple sign offs. So let's do it for an agency perspective then. So how would how would you limit. Yeah. How would you reduce. Sorry. How would you reduce the, the the likelihood of that happening from an age by having an internal sign off. So the client will sign off. The client would sign off that for the image a moderate amount a lot. And they get a preview of the ad. Yeah. But on that you wouldn't you wouldn't. They won't see in ads manager unless they look in to see what the budget is. So you probably finalize that with the emails. I'm, we're spending £20 a day on this ad. But if you put £200 in a day because you got it wrong by accident, you mistake, you put in two zeros, press go. Facebook doesn't show you, a warning sign, any, any ad that I set up for at least four days. I'll look at it every single day to see how it's performing and how it's own, whether it's optimizing, because within three days, you know, if it's optimizing or not. So if the agency set up an ad, puts it in wrung out money and hasn't gone in and seen that it spent £79 the day before, wow, we didn't have £79. It's only £20. It means I haven't been checking the ads. But your question is how does someone how does how does a client know the agency going to do the job properly. Yeah. And let's say, you know, let's say that you said to Michael, hey, Michael, set this up at £20 a day and he sets up a £200. Yeah, I would have, should have been signing off his work. He bit on that, Mr. Beast. Then you've got cheers. Mostly about signing off each other's work or someone in the team doing due diligence, looking on the certain accounts, making sure they're all doing the problem is what you've just said. The Michael is interesting because it's it's not. It's not the agency's money. No, it's the client's money. Yeah. And that's nobody can. Wow. Yeah. You've got to just that's the problem. It's the whole it's what it's the whole communication. The client is also checking your own work for the clients, like every single one of our clients, unless it's ones which are accounts which run smoothly. They've been there longer. There's less movement on that. Daily, every two days. It's all being looked at. Maybe that's. Maybe that's my addictiveness in wanting to make sure all those accounts are all running away. Because if they're all running, you're sitting in a much better place on you. If everything's running nicely, then having accounts with problems. So I want to know, but, there's, there's agencies that we've come across when speaking to new clients that they've used in the past where not just that, but other things, as is common, is not to say that every agency is bad because it's not good agencies, but how do you know you're going to have a good agency? Well, the part that you don't need, you know, we all talk the same talk. Yeah. It's just someone else being too early. You know, it's a good job we caught. And I was just sort of catching over to how she was getting on and achieve. She went back to the agency and said, basically, what on earth have you been doing? Because someone else, we we when we spoke about when we saw her were was around where she send in the traffic and I saw a line and I was going to this is pants like no one was sending it to a landing page. But it all wasn't. It was. So it was awful. Like the imagery was like it was just so bad. Yeah. Now she'd pay the agency a one off fee of how much, you know, I reckon, I reckon a few hundred quid. She didn't say she was. You name it. Tell me down. Says a few hundred quid. Yeah. So it wasn't a lot of money. No. And. Yeah. Which is, but that's as well as that absolute shit. Yeah. That's on top of the output. Yeah. But it's like well but they're also probably not doing a great deal of work or good work for that money. Are they. Is this what I get question with are with the pricing for the answer clinic. You know when you say how much it is, it's like but it's like you want good work done and it takes some time and it's like, well, how much would it be to do that? So, well, that's going to take three hours. So three hours work. But if someone's into charging I you do hear it quite a lot from people. I speak to her a lot. I used to I used to use this lad who did that, you know, all that sort of stuff and say. And it's just like you don't. They're just like them off. But it's just like, you just don't know. That's where, you know, the podcast and stuff. Like the lady I spoke to yesterday saying that we should be listen to the podcast six months, got to a stage now where she tried things on. She said the same thing. She said I wanted to understand how it worked enough to know that when I started speaking to people, I knew everything was right. All go in the right direction. Which has been. So she's been she spent two months listening to a podcast. She built her roots based on that podcast got. So she's actually doing 3.5 hours from from that, which is great. And then just like, like on my own, I've got to run the business on what do you now to take over, but if you don't know what you're doing comes down to what exactly what she said. Because that's what you said to us, what you said to Alex. She said, you said like, get some knowledge of Ruby and she yourself. So when you go to agencies, you usually have a bit. Yeah. I mean what that's because I'm a big believer that we did it with EMA marketing before we used Race and Bird. Yeah, ourself. We got our results. Then he did it. We never had the luxury of having the money to just, you know, apart from maybe using the SEO guys but up in Manchester. But apart from that we've never we've never had the luxury of that. And it's amazing how many of these. You know, these small, firms, brands. I just rely on people just from day one, rather than just going out and doing or learning themselves. Is it is it, you know, is it laziness? Like, Alex is really nice girl I would not a cluster is lazy. But if you've got no no any background at all in that it's take it's going to take some time to learn. Isn't that why we know you know matters like it's hard enough knowing it, let alone starting from up to scratch. Yeah. Which is why you've hired expert, you know, that's why you've got to make sure that that's an expert. No one. No. Just someone who who knows how to do so really hard. Like, I've had clients have an AI who they're small agencies, freelancers that I'm checking the ads that they're doing for a client. So they've sold themselves in on the business, and then I'm basically running the ads for them. You know, that's just weird, but that agency thinks that they're great. I was going to ask about the the thing that I just thought of was with people coming in a lot with the ads, and if you don't have any knowledge of ads and stuff, how much like do you sort of take what they say and also add like your own? It's because people are going to come and say, oh, I want to spend this budget, I want to do this. Does it ever get where you have to sort of like take over and kind of tell them what's the best because they don't know enough? If that makes sense? Yeah. I'm getting yeah. All the time. Well the main, quite the biggest question is how much budget could you should you, can you spend and you can, you can spend 10 to 20 pounds or dollars a day and still get results, but renewable, green renewable green wave renewables is an interesting one because I do source heat pumps. We're starting with 25 pounds a day. Want to test things out, getting a few leads coming in and the metrics are all there. So when you like, when you look at ads manager and you see all the metrics and it's like how that many people are going from the the ad to the landing page, that stacks about right from the landing page, they're doing this it oh, it also worked. But with his cost per leaving it like 30 pounds, spending 25 pounds a day just isn't enough to get to get your ad actually out there. So we just turned up to like 14. Just that little bit more £15 a day changed the game for him. And now, you know he's in the last couple of days. Are they Leeds. Three of them have turned into appointments you know for. For Nestle's heat pump. You know, there's actually, you know, as money in the margins in that. So today I literally said, hey, this has happened. How are they going? They said, great, three appointments can you turn up the Aspen more now. But it's having that. It's it's that hand-holding experience isn't it. Yeah. Because they don't know and it's understanding. So yeah. So your question is yeah. Because most people say that only the sort of the customers are always right, like the client. No, I tell them they're wrong. I do you know what. Very. Yeah. Very rarely do I get anyone who actually claims that they, they go against what you're saying. They kind of have a picture of. They've all done a bit of it in the past, by one guy, say, the other day he was like, he the one of them who never came to the calls. And then eventually he did come onto a call. But this was on the mobile. How can you get chemical? He was a painter and decorator and, you know, he said he said, I just can't get it. And I said, well, do you do this? And he's like, I don't know what you talking about. So I ended up that he was using the phone ads manager. Oh, okay. And I said, I said, I can't, I said, I can't help it. You know, that's why he said, what do you mean? I thought you're an expert. I said, I've never been on I've never even access sales manager on a phone. None. None of us do. We sit on a desktop in our working time and make your ads and look at the metrics and all this stuff. You can't do that on a phone is minimal. So he's spending all this time, effort, money, setting things. And I said, just use your laptop. And this was like me saying that was like the new thing. And we find it with every no way. It's like more and more people just sit on their phones and do things opposed to laptops. But he was like, after you come up top, how I've, I was just like, I can't help. I don't, I don't know how to tell you to run out. Did that go anywhere? No, no, I fought it with that. I had a sneaky, specially lined up. Well, some things you might talk yourself out of. but no. So you don't really get people. You do get the biggest. The biggest thing is. And I was having this actually while I was away is the all the instructions or notifications that matter send to someone who's advertising saying, you should do this. You should do that. You'll get 3% more left on here, 30% more left on that. I get that a lot. Emails or whatsapps going through saying messages sent me this. Should we change? No. Just mean it's either you've you know or said it. I think, oh, this must be wrong. Yeah. Matter are useless for the ones who you've been on a call with. Meta soon realize that the ads don't work or start with a traffic awareness. Then follow up with traffic and and do a conversion. You know, no match for the doctor. No no, no. Thank you for joining us again today. If you want to find out more, please head over to our socials at Let's Run Social, where we share daily content. And please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast.