Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. Hello and welcome back to Let's Run Facebook and the podcast with myself, Nick Boddington. Today I'm going to talk about, our objectives. So awareness traffic. And I was doing a video last night. Be doing so for those of you don't know, you might know that I have the Google account, which is a training free training area. And there's lots of things going on with schools at the moment. So I've just finished building Facebook and the basics. So hopefully by the end of this month, if not sooner, I will announce that on the podcast if you'll get it on that for free workspaces of Facebook ads and I did a video on the differences between ad objectives. So we have we have traffic. So something told me, awareness, engagement, traffic and sales. All of these get that say sales and engender the same thing okay. So what are you going to take. And this is the I don't think is I'm not sure it's called an analogy, but it's my example of how it works. And I've got my phone in my hand and I'm going to basically talk you through me going through my feed of how I fall into those different ad objectives. Okay, so Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! we come in on a phone every single day, right? We're flicking around and right this moment in time, I'm now just going through my feed. I'm just having you look at all different things. I've got podcasts popping up. I've got stupid videos. And I'm just going through a one is saying, are you interested in this post? No, not do do. They've got a sponsor that has escaped the agency trap still going through. You still going through it, right? You've got to be bored of scrolling now. So I'm currently I'm in the awareness stage and awareness objectives. I'm just literally sitting here scrolling through stuff, watching videos. I'm not going to go into my stories. And I've had someone come here called the Pig Hotel and they're on here. They've got a really nice looking cocktail, a lot of my cocktails. So I'm sort of having a flick through and it's called the Blue Blood Orange Negroni. That's my favorite cocktail, so I've now heard of holding my finger on it and I'm reading it. So summer essentials, the Pig Hotel, the pig blood orange Negroni handcrafted in England. That is really good. I'm now thinking where I can buy this, or whether this is just. You have to buy for a pig. I've now fallen into the engagement category. So now if you were to do an engagement campaign, you would find me and others who are just literally pausing things, watching a video back again, going back from the ground, right? So we've gone through awareness. We're now in the engagement. So there's a little tag there of candidates that where everybody's from. So I click on it. And I click now you know, and they do put it right, put it right near the edge. Make it so small you can click on it and they do it on purpose. Yeah. Because apparent is where you do it now. So I'm going to click on that and it's going to take me through. To the Pig Hotel I've not fallen into a traffic campaign. So I've now clicked it. It's taken me through to the Pig Hotel. And I'm having a look at the pig itself. So I've gone from engagement to a click up. Now, I'm actually a rare click because I'm still on their website. I can get to it. I'm still on the website and still now I've clicked, but I've gone back into the engagement because I'm just sort of like flicking around. So English wine feast the pig in South Downs. The pig in the Cotswolds near us, named the best country out of town. Perfect, right? And I took them out because I was taken with the times that I will not take them back. Right? So I stay at the hotel. current special ops midweek menu. Right. Book the table of not fallen into a car. So now, now I'm now a sales. I'm in a sales objective, which is when we're talking about Facebook ads. Any ads? Am I talking about which objective to use? This is the objective that we always want. And this is the objective that's going to bring us what we need. Sales lead gen purchases, money for ROI, ROI, and that's how with all the millions of people they use and their phones and laptops all the time, the actions that they take suggest what's going to happen. So when you're doing an awareness campaign, it's going to be cheaper because you're just getting people flicking through their feet. When you use an engagement campaign, it's still really cheap money, a little bit more expensive, probably not noticeably more expensive. But that's because the people still aren't taking action. Traffic is still cheaper, but it is more expensive than those for the traffic is. You just get so many people just clicking a website. It creates what we call a vanity metric. So nothing's really happening on the website. They're just looking around, which is fine. So it was if we go back for years, traffic campaigns was the thing to do. There was no such thing as a sales objectives that's now come out. So if you need to run an ad, always, always use your lead gen objective voice sales objective, which is why I go on about it. I hope that example helped have a go yourself. Pick up your phone, have a look through it and see when you scroll. And that's awareness. When you start taking it in, that's engagement. When you start clicking that traffic, none of those are going to get you any ROI. No, nothing's gonna happen. Sales is when you start getting people who are adding things to it, add to cart, whether it's yours or other peoples, and then Facebook knows about those. Add to cart. Who knows about the initial checkouts? Who knows about the purchases? Just saying to Michael, I don't know the podcast.

00 every night. It knows that when you're buying something, it's usually half a 9:00 board. It knows all these things. So it places you in the ad placements and those impressions come through to you. Sales objective or lead objective impressions come through to you when it knows you're going to trigger. That's how it all works. And you go, yeah, so I helps. I don't see the next one. Thank you for joining us again today. If you want to find out more, please head over to our socials at Let's Run Social, where we share daily content. And please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast.