What the hell is Meta Andromedia? Andromeda. I think that's how you say so. Andromeda. Meta Andromedia. Supercharging advantage plus automation with the next gen personalized ads retrieval engine. Welcome back to the podcast. What the hell is going on is probably what you're all thinking. Because every call I get on, and anyone in my school community is who's got their finger or ear to the ground is going, What's what's going on with Meta? In this episode, I'm going to tell you what's potentially well, what is going on and potentially the outcome of it. Don't worry. I think it's actually going to be alright. So, Meta Andromeda, supercharging advantage plus automation with the next generation personalized ads retrieval game. Now, I don't know if you've seen much on this, but NVIDIA, let's break this down into something that I think is going to be understandable. Because I could sit here and I've got it on my screen now and I could read all this out, and you just like me are probably going to go, what the hell? This is pretty complicated. So I've I've gone through it and I'm going to break down what this means. I'm not going to make this into a really long podcast because I just want you to get a really nice understanding that the world's not going to end, it's actually going to be good, and how I foresee this going on. And then the next episode after this, I'm going to talk about how you should still do things in a certain way to get results. Because I'm seeing a lot of us like just moving around too quickly. So, Meta Andromeda is Meta's property machine engine, machine learning system designed for retrieval in ad recommendation focused on delivering a step-by-step improvement in value to our advertisers and people. Right. Up until now, we've seen a few changes. And it's it's really interesting because uh people in my school community, free by the way, go to school.com forward slash the adsclinic, um, are asking questions about certain things. And a lot of the things that people are asking about are how to run your ads. And when they say, Oh, I've I've been taught that I should run them this way, like I had someone the other day, it was literally 2020's way of building ads. Like I haven't built an ad in this way for ages. And they'd they'd learn that from a paid school course, which is really outdated and it's really harsh because in those situations I can't slag other experts off because there are plenty of really good people, people that I even listen to and see what's going on, right? But then there are others who have probably not updated their school for three years. They're taking old stuff and it's just not the way to do things anymore. But we are in this world now of, well, that's old. Then we had the stuff, Nick, that you were saying a year ago, even six months ago, and now you're moving on to other things. And I am gonna put my hands up and apologize if everything's really confusing, but it is also confusing for us because we're just in this new wave of how the algorithm's changing, and we don't really know exactly what the outcome's gonna be as yet. So, from my point of view, on the accounts that I can I run and I'm able to, we're testing out lots and lots of different things. And only this morning, one of the new ways that I've been running an account, which is going into this new uh Andromeda, is that how you say it? Yeah, Andromeda way of doing things, it started failing. So it's not quite there yet. But let me explain. So if we take the whole of the algorithm really for the last 10 years, up until now, and still now, you can have a campaign, you can have an ad set, or multiple ad sets, but in each of those ads, Metro has always said to us, and this is what we've always kind of delivered on, depending on your spend, like let's say 30 pounds or$30 a day in an ad set, don't have any more than six ads. Okay? Now that could be six ads with slight iterations, or it could be six completely different ads. I like the completely different ads, unless I'm doing a testing, which means that that ad set at$30 a day will choose between those ads and you and you'll see, and I know that you will all see this, one if maybe two of those will work and the others don't really really get any spend or get any leads or sales. And then you say to me, do we turn those other ones off? And I say to you, you can do, but it won't make any difference because nothing's really going to those anyway. So it's not like Mesa's sending$29 a day to a really rubbish ad. It's not, it's sending it$2 a day, and the other one's getting$1.50, and the other one might be getting$5, and the other two are getting all of the other budget. So you don't really need to worry about it. But you then might have four ad sets spending$30 a day each, so let's say you're doing$120 a day, and they're all built the same kind of way. Now that that that works. Okay, that's the way we've been doing it for ages, and we test in different ways doing this sort of stuff. But what this meta media is saying, medromedia is saying, I've got to get this right because next week I'm at a convention to do with met met meta agents as an experts, and if I if I say this wrong, it's gonna be really embarrassing. Andromedia, so this Andromeda is saying, and they haven't told us a budget yet, but what they're saying is, to take logic, to take it as they're saying, you could still run that$30 a day ad set, but you could have a hundred different ads in it. And by the way, don't turn off the ones that you think are not working because Meta will still be showing those ads and impressions, which might help the ads that are working work. In which case, if we go back to the example of having the six ads, two of them are working well, the other four are just basically not really getting anything. Meta's saying, don't turn those four off because they might be contributing to someone seeing six ad, number four ad, and then making their decision on number one ad. And I I understand that. But then my then but then I'm sort of thinking, well, but if number five and six of those six ads hasn't had any impressions or any spend, then surely it's not helping to contribute towards the ones that are winning. So we might as well turn them off. So that's where we are at the moment with Andromeda. So that is basically what it's saying is that we're gonna move into the one campaign, one ad set, loads of different ads, 10, 20, 30, 40, 50. They haven't said if you're gonna run 100 in in one ad set, how much money you need as a minimum. On Advantage Plus with some shopping campaigns and some lead campaigns, I am successfully growing. Well, I say that because the one this morning, I got the one this morning that I turned down. I got that up to like 700 a day. Now, bear in mind it was in a local area, and it's amazing how this local area is is doing so well. Um, and the lead cost has gone up. So what I've done today is I've actually brought it back down to like 200 a day. I'll leave it for a few days and see if it settles. If I find that my ad cot my lead cost then comes back down to where I where it usually is for the larger year, based on how I run this account, I'll know that that's slightly flawed. But is it flawed? Is it flawed because I don't have enough people to see the to see the ad with that kind of spend? There's a few there's a few questions I've got. But that's basically how it all sort of works. Um so to end this podcast with what you need to do. If you're in my school community and you listen to my content, do it how I'm still saying do it, which is build an ad set. Test I like to test three creatives out. If one wins, turn the other two off. Build another ad set. And just I know there are other experts who say that's not the right way to do it. I've got too many accounts that work in that way still, and I haven't seen enough accounts flourish with the new system that people are moving us towards. And like there are some experts out there that I listen to, and I try and listen to it everyone's opinion on different things, because they're they everyone's got a different way of doing things. But these advantage plus ones, I just don't I just don't still just don't see enough success. And there are people really banging the bull doors down on this is how it needs to be done, this is what all of our clients do. I don't believe it. I think they're I think they are getting some success from it. I think they are running some client accounts from it, and I think they are banging the drum on the new thing that needs to be done. And I think there will be a a point in the coming six months where I will be banging the drum in my school and probably have to change my my modules with what is working now. Like, you know, I'm always in there, as you'll know if you're a user. We're always updating things. Um we're not quite there yet. Interests still can work, lookalikes are don't use as much, but still can work. I would just say do an advantages plus as an ad set, do a broad as an ad uh set with different age groups or whatever in it, and do some interests as a different ad set and just test them all out. There isn't really a right or wrong at the moment until we really find that wow, like like we've done in the past, where we've seen certain things have just never used anymore because they've just they're just not used. We've so far past it. We're not there yet. So I hope that helps. Just carry on with what you're doing if you're following the instructions I have in school. And if you have if you're in school, you can DM me directly or my team, ask questions in the actual um community, and we answer those. We're in every single day and we answer all these questions. I jump onto these drop-in clinics on a Thursday, get in there, check it out. If you want, if you don't want to do any of these yourself, then you have me as a one-to-one and my team, and we can do all that in the ads clinic. Um go to the adsclinic.com and book a call. And as you know, we also do done for you. So if you just literally like, oh, I'm sticking to my agency. I want some guys who know what they're doing and I can work really transparently with them. We also do that. Hope that hope you like it. A little bit of sales thing at the end. I didn't want to make it salesy. But there we go. I'll see you in the next one where I am going to talk, listen to the next one. I am going to talk about the ways you should do it, the three mistakes that people are making. So be sure to check it out. See you in a bit. Bye.