Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. Hello. Welcome back to Let's Run Facebook has the podcast with myself, Nick Boynton. On this episode we are going to be talking about how to set up your testing campaign to go into your control. And you're probably thinking, what is he going on about? We're talking about the new Andromeda way of running ads. We're testing this out in 200 plus different ad accounts within our community, our mentorship and our client base, and we're starting to see that this is definitely the way we need to run things. Now, if you're listening to this in your car or wherever you might be, you are going to hear me starting to talk about what I'm seeing on my screen. And it might make might not make sense to you. So listen to this podcast. You get an idea, but I would definitely recommend clicking the link below in the in the podcast description and following this video to YouTube so you can watch me talk through it as well as listening to it. But let's get into it. post Andromeda, it is completely changed the way Facebook Advertiser advertise. And there's a lot of confusion going on in this space at the moment. There's videos like mine. There's other gurus out there all talking about all the ways that they think they should run their accounts. And I'm going to show you today how I run the account for nearly 200 accounts that we run from a testing point of view, finding a winner and into the control. So why do I believe that we still need to test? There are other people out there who say you don't need to test. Where I find this is very, very confusing is the fact that if we end up with one campaign, one ad set, and multiple ads and we are just creating something in Canva, or however we create our creative and we just throw that into the control campaign, where's our data coming from? How we try to analyze what's working or what's not working, because we have to work in the way of concepts now. And what I mean by concept is a concept is something like testimonial or UGC or a benefits or an offer. All these different things take the user down a funnel. Now, if this is completely new to you, then you've probably be doing marketing and advertising wrong for quite some time because we when we're taking a user down any of the journey, even when we're building different types of ad sets on top of each other or chasing audiences in our old set up, we still have to think about how we're talking to our ideal customer and how are we going to bring them in, and how are we going to show them, and how are we going to make them spend money on our product or service? So we need to we've always been talking about testimonials. We need to have always been looking at UGC, always looking at the benefits of our products. Okay. So that we can educate our prospects enough for them, want to part with their money on our product or service. Andromeda has now forced us into that position because if we are going to launch just one campaign with one control and just throw some willy nilly ads in there and hope for the best, we are just going to fail, and it will be the next reason why. Advertise out there saying meter ads don't work, Facebook ads don't work because of X, and it will be because they are not doing things in the right way. even though things have changed now, they're still not doing things in the right way. So I want to talk you through the structure of this, because it's not hard. I believe and I say in all the accounts that we run, how we need to continue testing. So we're understanding what's working and what's not and why it's working and why it's not. So Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! if we go into this here, you can see on my diagram here we have our control ad okay. So I'm not looking we're not going to talk about the campaigns and everything here. I'm not showing you that structure. This is our control okay. So this is our main campaign structure where we have a control ad set. And in that ad set we're going to build up multiple ads, which are taking our consumer, our ideal customer down a journey. When those ads are being shown as impressions into their, into their phones. We've then got four ad sets here. Now if you want to do five different concepts, if you've got ten different concepts, if you've got two different concepts, that's absolutely fine. This is just a way to show you in a nice, simple fashion what you need to be doing. So we've got an ad set here, which is based around testimonials. Now in here 5 to 10 creatives. And then we've got test two which is UGC 5 to 10 creatives. Test three benefits 5 to 10 creatives and test for 5 to 10 creatives. Now, if you don't have the budgets in place and you're having trouble with the resources, you again don't have to stick to the 5 to 10. This is just a benchmark to give you a guide on what you need to start thinking about producing. Okay, one of the things that I think is the biggest thing out of all of this change, with all the clients that we're speaking to and all the businesses in our community that we we help and mentor, is the fact that you have to go with what is right in your ad account, okay? Just because someone may or another guru is saying, this is how you have to do it. If you have something, work in your ad account and you are bringing things by assets and you're looking at lookalikes and you've got a couple of winners and that's working for you, and you are able to build your business and scale your campaign based on that. I don't want you to just stop what you're doing, change it all to exactly how we're all saying you need to do it now and then. It might fail because I'm also seeing a lot of ad accounts where the new way of doing things isn't working. But we have to move our mindset with everything that meta brings out over the years. Maybe at first it hasn't worked okay, and it takes time advantage. Plus, for me, it's been out for a long time. I've only really, in 2025, been seeing the real advantages of using Advantage Plus. Okay, before then I was still having great success with interest with lookalikes and they still do happen. I have accounts where that still happens, but we have to move with the times. So I'm wanting to just make you just think outside the box and allow your brain to start thinking, what's to come, because I don't want you to be at the last point. And then when things really do stop happening from what worked before, you're in a position where you don't know what's going on. So if you only have 50 or 60 pounds or dollars a day spend, then you're not going to be able to create all these assets. Okay. And all the ads inside the ad sets. So just think about it. What's right for your business at the moment? If you if you can only do you've got some UGC content. I've just had a client call at the moment. He's got UGC content and he's got some testimonial stuff. And then him and his girlfriend will actually film some of the videos through that, whether it be sitting on their sofa talking to camera. Okay. But they'll only produce 2 or 3 of these. That's absolutely fine. So you could look at this of going, right, I'm completely starting now. I haven't got anything else in the background. I don't want you just to put one old winner into the control. We need to give. meta more creative to go on to show to your audience. Okay. So we'll create a test one and we're going to base this on testimonials. Now this could be testimonies of people talking to camera. It could be some, statics that you've made in Canva. It could be some videos where we've got background video playing and you have some little pop ups of some testimonies that come from your Google reviews or something like that. So let's say let's create three of those fragments, right? So we put three of those in here and we're going to give it 20 pounds or $20 a day okay. And we're going to schedule it to start in a day or a few hours. So they all start at the same time. And that one's going to start producing in its own not set with 20 pounds of dollars a day. Then we're going to do UGC and we've got some UGC because we've gone out to get some gone to some content creators. We've given them their product or service. They've come back with some music saved, and we've editing on it, and we've got 2 or 3 UGC content, same thing, $20. They get it going. And then we've got our benefit led creative where we're going to have our test three, and we're going to put another three of those in there. We've sat down with created that in Canva, whatever we might be doing it in, and we've put those in there. So we've now got $60, 60 pounds a day working through these assets. Okay. after a few days, we're going to start seeing some winners come out. It might be one, it might be two, it might be all three. It's more likely to be one of them. So if we take those winners one came out of here, one came out of test two, one came out of test three. We're going to move those back into our control. So our control now is a campaign where we have a campaign, we have our ad set. And on that ad set we're going to give it$30 a day to start, or 50 depending on what your budget is. And we're going to give that an advantage plus audience. And we're going to put those three winning ads into here by duplicating an ad level into the control. You can also duplicate this by ad ID, put it into the control and then start running those again. Set a schedule for a few hours time five hours, or maybe the next day. Give meta time to put them all into review so they're all ready at the same time, and they all start at that same time, that schedule time and start letting that run out. Now, one of the questions that happens here and this is going into exactly the call I've just been on, is the fact that you have a winner here that's perform really well and here and here. Now, when it comes into the control, you might find that the winner from UGC is the one that's pushing forward and getting most of the budget. At that point, what we used to do would turn off the other two ads, but then we're left to one. Now, the thing that we're saying here is that when we start going into our audience segments and we put in our, let's say our website visitors or our add to cart, or for e-commerce or both of those that will go into our engaged segment. And then we're going to take people who've ordered our product, like purchases, and we're going to put it into our actual purchase segment. Now, when we go into our, breakdown, we're able to see all of these ads. Which ones are going to existing, engaged or existing customers. Now, what I've just found by showing one of my clients is the fact that when we broke it down by that, we could see that the winner, which was the one of them which was getting most of the budget, was also getting the largest reach. And that was showing in the breakdown that that was going to New prospects. So it was getting a large reach matches favor that one to really push out because it's really engaging with a new audience of cold potential prospects to pull in to the website. Okay, into the funnel. The other two were still getting budget, but they weren't performing as well from the top. But all three are working well to each other, so what meta will do is actually start looking at going right. The UX is working really well, really well to get out to new people. When those people are coming in, I'm going to then show them the benefits of the product, and that person may not make a decision on the benefits product. They go away again, they carry on their life. And then a couple of days later, metadata chooses to show them the winner. So the testimonial ad, which was the winner here and then, they may still not buy it on that one, but then they still come in through the winning UGC because it may just get served again, or it's all happened in a seven day attribution. And that person saw this one first and it's going there. That's going quite into it. But what I want you to get out of the realm of is putting things in into your control audience, into your control. Campaign. Sorry. Switching off all the ones that aren't working. If you can build that up and it's got 15 ads in it, 20 ads in it, five ads in it, and they're all working. And your overall cost per purchase or cost per lead is where it needs to be. That is what we're trying to do. So as business owners, as advertisers, we're having to now spend that more time being creative and thinking of the different concepts that we can actually use to drive new sales and new customers into our business. And this is what matter is wanting to do. Matter isn't wanting us to just look at a couple of hours, find a winner, put it in plug and play and just leave it to it? They need diversity, variety of that creative to take the consumer down its own funnel journey. For you to get that purchase or got new customer using your service. I hope that helps and I'll see you in the next video. Thank you for joining us again today. If you want to find out more, please head over to our socials at Let's Run Social, where we share daily content. And please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast.