Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. The biggest problem small business owners have with Facebook ads is simple. They can't get consistent results. They tweak ads. They edit as they test new hooks, but nothing seems to stick. And after ten years of working with thousands of businesses across e-commerce, Legion and local services, I can tell you this confidently the inconsistency isn't because your ads are bad, it's because your budget isn't giving meta enough data to learn This single principle is a number one ad secret almost nobody talks about. yet it's how I've helped clients slash acquisition costs by hundreds of pounds scale, from tiny daily budgets to thousand pound days, turn four figure revenue into six figure growth, and even build my own agency from zero to multi six figures in months. And in this video I'm going to show you exactly why your budget, not your copy, not your creative, is the real reason your results feel random, and how the new Andromeda structure actually gives smaller advertisers a huge advantage if you set it up the right way. Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! All right, let's get something straight. This video isn't about telling you to spend more money on meta ads. I'm never going to tell you to spend money you don't have or throw cash. But campaigns that aren't working. But here's the truth most advertisers don't realize just how much their budget is holding them back. It's not that your ads are bad or your offer isn't strong, It's that your budget doesn't give meta enough to actually learn. If the algorithm doesn't have enough data, it's flying blind. So when you get a salary lead, that's not optimization, that's luck. So let's start with the obvious. Your budget has to be enough to produce meaningful results. Meta's system needs around 50 conversions per week to exit the learning phase. If you're not anywhere near that, the algorithm can't really learn what's working. It's just guessing. Now that doesn't mean you need five grand a week. That's not realistic for everyone. But if your cost per lead is 100 pounds and you're only spending 10 pounds or 20 pounds a day, you can't expect consistent results. You're not giving the system enough fuel to learn. Here's a simple example. If your product sell for 1,000 pounds and you're spending 100 pounds a day, you're not going to get a sale every day. It's just not enough data. So don't panic when performance looks inconsistent. That's a budget issue, not a strategy issue. And it's the same for lead generation. If you're chasing high quality leads, you have to adjust your expectations. A 1 pound lead magnet is not the same as a 300 pound B2B booked call. They're just not in the same world. Cheap leads might look nice on paper, if you're not converting into business, you're wasting your money away. the next thing to remember your per ad set budget matters more than your total daily spend. You could have 1,000 pounds a day, but if you split that between 50 and sets, you've basically got 20 per ad set and you're back to square one, you'd get better data putting that whole 1000 into 1 or 2 strong assets instead of watering everything down. And this is exactly why Andromeda's setup is actually great for smaller businesses It forces you to simplify. Instead of ten ad sets, all fighting for scraps, you're working with one campaign, one ad set, and multiple creatives inside it. That structure means all your budget is focused in one place, feeding the algorithm more data faster. You're not spreading yourself thin across interests, lookalikes, or micromanage segments matters. AI does the heavy lifting. Finding the right audience automatically. So if you're a small business spending 20 pounds, 30 pounds, 50 pounds a day, Andromeda is your friend. you get the same optimization that the big advertisers have without needing dozens of assets to test. Your job now is simply to feed that single ad set with a variety a mix of videos, images, hooks, and headlines. So meta has enough options to learn from. That's how you make a smaller, lower budget actually perform. Simplify the structure. Diversify the creative, and let Andromeda's I go to work. Now let's talk about testing because this is where small budget advertisers go wrong. They try to copy what big budget advertisers are doing. testing ten creatives, multiple headlines, different formats, turning things off after two days because they didn't get a sale. it just doesn't work. When you're spending small, your sample size is too tiny. If one outside got three conversions this week and another got none, that doesn't mean the first one is better. It just means you don't have enough data to know. So here's the bottom line spend enough period set to actually learn something. Consolidate your budget. Keep your setup simple, and don't obsess over day results, because small budgets exaggerate every little fluctuation. If you truly can increase your budget, embrace that. Don't pretend to be a big advertiser. run a simple campaign. Give meta the space to learn and focus on data that actually means something. And if your budget's really limited, Put it into remarketing only. It's not the most scalable strategy, but it's better than throwing in money. A cold traffic that can't give you any usable feedback. Remember, the goal isn't to spend more. It's to spend smart enough that your data actually tells you the truth. If you're stuck and you're wanting more advice on how you should optimize your ads, what budget you spend, how you should optimize your creative and your hooks, click the link below in the description or the comments and go to my Free Ads Clinic school and join the 1900 people already fixing their ads and scaling profitable campaigns. I'll see you there. Thank you for joining us again today. If you want to find out more, please head over to our socials at Let's Run Social, where we share daily content. And please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast.