Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. then everybody. Welcome back to the start of January 2026. Wednesday. First week back. I'm sure everyone is feeling extremely thrown under a bus. I know I've come back to an absolutely manic full day, which is absolutely fantastic. We're in a busy place. But yeah, it is a bit of a shock to the system, and I don't know how many of you know, but I was off for a few weeks in December as well, so ended up feeling like quite a big long break, which was amazing. But I'm kind of having to try and get back into this as soon as possible. I wanted to talk to you today. Today about advertising in January. And really the biggest thing that comes from this is are you advertising in January right now? Because if you're not and you're still a millionaire about when to start your ads, are these ads good enough? And you were doing the same thing in December. You've got to start now. It is like the best time to start advertising on Facebook if you're doing it in December. And it was going okay or relatively good or really good, it's going to get even better now. All the accounts that we're running, we are starting to see amazing lead results. A major amazing purchase results. Amazing. Everything's just amazing. So a few of our big spenders, to give you an example, ten 12,000 spend in December, 40 to 70,000 spend in January, February, March. This is the time. And I'm going to give you now quickly six reasons why this is the time. So Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! the biggest one of all is that advertiser competition drops off Christmas time. We had holidays. We had Black Friday, we had cyber Monday. Christmas came up. And you know, the Christmas starts like November time. People start trying to sell their products and services for the Christmas period. So you've got every big brand is now coming onto the platform and they are throwing huge budget at it. Okay. To try and just get as much into the consumer's face as possible. So what happens then is that the CPMs are going up. Max is taking all this money and the platforms getting busier. It's the algorithm still going to show people the ads that it thinks that they should show at the right times. Yeah, that's how the whole algorithms build. But when everyone starts flooding onto this, the algorithm is going to work even harder and your feeds are going to be filling up with stuff. Just stuff. More of it. Okay. So big brands blow their budgets in quarter four. It's Black Friday, Christmas and New Year okay. In January those budget start freezing. Those big, big brands start and leave in the platform okay. They've done they're waiting till summer to do something. Wait until next next and quarter to do something. Christmas time. And this is now the perfect time for smaller businesses like ourselves to start pushing up our ads out, to start scaling ads that are working to start testing. Okay for advertisers. Low super CPMs. Time to start. So you will. The result is you pay less to reach the same people, right? CPMs I just mentioned that CPMs are at the lowest time of the year. You can expect 30 to 60% cheaper than in Q4. Okay. So essentially, if you were to look at the whole year, this is cheap. It starts getting busier. Spring tools, summer, summer starts going down again. Actually, believe it or not, because it's such a long summer period and then it starts rising again towards the end of the year and that gets really expensive. So this is the time we really, really want to do things, really cheap there. Users are back in decision mode. Okay. So our feeds going back to the first example of the feed becoming really busy. It's now disappeared. Okay. Our feeds are now being very, very strategic in the algorithm to figure out what we're doing and what we are going to see. So there's a lot more room for advertisers to squeeze in. You can. So making use of those cheap advertising costs means that your ads are going to get shown to more people for less money, which means more people are saying it, which means more chance of getting leads or purchases. Okay. So basically you're saying here so we are looking at New Year fresh starts. People reassess the money, the health massive, for fitness, business performance, career driven systems that aren't working. And you can think of this in a way that, like all of us in this business world, think like you've seen in my school, that I'm starting to drop little things about projects that we're coming up now. I'm not going to do that in December because it's just so busy and everyone's thinking about Christmas. There's just more on our minds to consumers. Whereas now in the new year, we're all sitting right where I'm going to show a business. I've been looking at this week, last couple days of what my goals are going to be for the business this year. How are we going to approach those goals? What conversion rates do we need from the leads that are coming in to to school? How many of those need to get called and booked on calls? So this is the process we're thinking of. So this is the how I need you to start thinking about your business. So you can push out ads to push things forward. Creative fatigue reset. This is an interesting one. So in court for you to see the same as repeatedly because it's just bombing bombing the the feeds with money from those big advertisers. You see the same things over and over again. Generate the feeds, become cleaner. Your ads stand out more, simplify education. Creatives work again. So hire CTAs without needing flashy promos. Okay, so it's number five is the best time to train the algorithm. So I'd quarter one is ideal for launching new ad new new accounts, resetting broken accounts, testing new creatives, testing new audiences, letting campaigns stabilize properly. The one thing I don't agree with here is the testing new audiences. Because, as you know, we want to be going broad and we want to be going advantage. Plus, I'm not against using interest, but I just don't use it that often anymore. Our team really, really are getting amazing results from going broad an advantage. Plus, even if you've got small budgets. So stick to that okay? And number six build momentum before costs rise. So CPMs that we said usually rise through quarter two. And spike again called for advertisers who win long term build data in January to March, scale from a stronger baseline and aren't scrambling later. So this is the opportunity. Now, I don't want you to to listen to this and then just go, oh my God, and get all stressed about getting ads doing and then do silly stuff. Take your time waste in the first week of January. We've got plenty of time to get this going, and I just want you to start putting things out there, start testing things, start testing new funnels. I've been on probably ten, 12 calls literally since we've come back and you're all talking about the same sort of things. I want to test this. I when thinking about this new offer, I'm thinking about this new time of funnel. Now's the time to do it. We're not fighting against large, CPMs. So our budgets go a lot further. This is the time to do it. If you need any help from me or the team. You know we are. We're in school. Send us a message. Send us a DM, start a new post. We're here to help. If you're not in school already, then go in there and, get get joined up so free. That's it. I hope you enjoy January. I hope you get over these blues. Next week is going to be a good week because we're all back in it again properly. And let's hit it hard. See you then. Thank you for joining us again today. If you want to find out more, please head over to our socials at Let's Run Social, where we share daily content. And please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast.