Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. When someone asks, how much should I spend on metal rods? What's my answer? 20 pounds a day. 5000. As much as you can afford, this is one of the most common questions I get. And the honest answer is there isn't a universal number. The right budget depends on your goal, your expectations, and how complicated you've made your setup. And in this video, I want to walk you through a simple way to think about budget. Not emotionally, not based on someone else's screenshot, but based on your situation. Before we get into it, why should listen to me? I spend every single day inside rail meter and accounts. Inside the Ads clinic. We were with hundreds of advertisers, e-commerce, Legion services, subscriptions, all at different budget levels. And what I see constantly is this people aren't on the spending they're overcomplicating, and their budget just gets diluted across too many campaigns. And that says, so let's simplify it. Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! Step one what is your goal? This sounds obvious, but most people skip it. Are you trying to generate purchases, leads, bookings, or are you running traffic or engagement and hoping something happens? If you want meaningful results, prioritize a real conversion event. If it's not a purchase, it should probably be a lead. Yes, you can run awareness campaigns on small budgets, you'll get awareness level results. You get what you pay for. step two? What is your expected cost per result? And I don't mean your dream cost. I mean a conservative, realistic cost. If you're selling a product that's 100 pounds. Don't assume it's going to cost you 10 pounds to get a sale. Assume it's going to cost you 100 at first. Not because it will be forever, but because that protects your expectations. If you're generating leads, be realistic. a free ebook lead might cost you 1 to 5 pounds. A mortgage lead might cost you 50 to 100 pounds. These numbers vary wildly by industry, but you need a baseline. Now here's where it gets practical. There's an old rule of thumb in match runs. You want around 50 optimized actions per week. that gives the algorithm enough data to learn properly? Is it a strict rule? No. Can you get results with less? Yeah, but 50 per week is a strong target. Let's say you're expecting cost a result is 50.50 50 results per week equals two and a half grand per week. That's about 350 pounds per day for one campaign and one at set. Now, here's where people get uncomfortable. What if you've built three ad sets for segmentation? Now you need to multiply. That free ad sets means just over a thousand per day and suddenly you're 50 pounds per day. Setup makes no sense Because you're trying to feed three mouths with a snack. And this is where most budget frustration comes from. Not from not enough money from fragmentation. If your budget is modest, you cannot afford complexity. Which brings us to the step three. How many campaigns and assets do you actually need? Be honest. Do you really need separate ad sets for interests? Separate assets for locations? Separate ad sets for testing? Separate remarketing campaigns? Or are you just doing what YouTube told you in 2019? every extra ad that divides your budget and divide it. Budgets create weight data, weight data create and stable performance. Now let's talk about ad volume. People often ask if I increase budget. Do I need more ads? Generally speaking, higher budget equals more impressions, which equals more creative variation? Low budget equals fewer impressions. Fewer ads needed. If you're spending 50 pounds a day, you don't need 20 ads. You just spreading learning thinner. On the flip side, if you're spending 1000 a day with only two creatives, you're likely to create creative fatigue quickly. Budget and creative volume need to match. But don't create ads for the sake of creating ads. Create diversity strategically. Now let's say you've done this exercise and the math suggests you should be spending far more than you are. This doesn't mean you need to increase budget tomorrow. It might mean you need to simplify. If you can't afford 350 pounds per day, then don't run three. AD says run one. If you can't generate 50 purchases per week, maybe optimize for leads first or sell a lower priced product. Or accept that with 25 results per week. Performance may be less predictable, and that's okay. Not every account needs to exit the learning, but you must understand the trade off. Lower budget equals lower volume equals higher volatility. That's not meta being broken. That's maths. Now let me say something important. Don't spend money you don't have. This isn't monopoly. If you're just starting out begin conservatively. You will waste money early on. Everyone does. But as you learn, refine and stabilize, you can scale confidently. Increasing budget does not guarantee better results, but consolidating budget always improves performance. Your budget isn't just about how much you can spend. It's about whether you're giving meta enough focus and enough data to work with. If your budget feels too small, ask is it too small or is it just spread too thin? Because most advertisers don't need more budget. They need less complexity. If this helps you rethink your setup, then let me know. And if you want to learn more, go to my school link below and join the Absolute today. Thank you for joining us again today. If you want to find out more, please head over to our socials at Let's Run Social, where we share daily content. And please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast.