Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. Hello and welcome back to Let's Run Facebook as a podcast for myself, Nick Boddington. Today I'm on my own. I haven't got James with me today. He did want to do a podcast today, but I got too busy and I haven't got on to it. So I've had to stick to my normal podcast scheduling and do this recording for you today in sunny England. It is the 23rd of May and we are about to go into a heatwave, so you guys will probably be listening to this on Monday of the bank holiday. That's when this one comes out or later in the week and you're probably roasting. You're sitting in your car now hoping, well, if you've got air conditioning, fair play to you. If you haven't got a conditioning, you're probably hating your journey. And I'm currently thinking of whether I go and buy a air conditioning unit or not. So let's see what happens. I mean, it's only a week of heatwave, isn't it? But it's still still, we think of these things we set every year. Oh, I should get one of those. And then in the winter, I can put it in the loft. It's now that time, and I'm thinking of doing it today before I run out, before everyone runs out. And I can't buy one anywhere. But anyway, we're digressing. Whilst we're dealing with this heat, let's also deal with something very, very exciting to many of you about how to test your Facebook ads using meta and then new feature. Exciting. Yeah, go! Hurry up. Get on with it. Tell us what's going on. Okay. Right. Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! I've been talking about or Meta's been talking about, and I've been reiterating a new feature coming to meta that is going to sit inside the ad area, the ad build area underneath multi advertiser tick box. And it will say show more settings. And in there you'll be able to push budget towards that ad. So that's what the feature is called push budget towards the ad. And it's not on many ad accounts at all. So what meta does is they'll they'll launch with an alpha and then they'll go to a beta mode, and then they'll see how many people are using it, see what results coming through it, and then they'll start pushing out to other people and then see if it's still getting good results and people using it. Then they'll push out to everyone. I haven't seen it in hardly any accounts, and I have access to a lot of accounts, and I'm not going to go through every single one of them seeing if they've got this feature, but I haven't seen it yet. But there is another feature that I have seen which works in a similar way, but it doesn't work on percentage, it works on spend. And I'm going to tell you where to get this. So I'm going to describe it because I know you listen to a podcast, I am going to be doing a YouTube video on this, so keep your eyes peeled for that. But I'm going to talk you through it as I do on these podcasts so that you can find this. Now, the reason I'm doing the podcast about this particular subject is because everyone asks about it. The biggest question that I get in our As clinic and in our I, in our article at school, in our accelerator school is how do I put more budget onto a particular ad that I think should get good spend and get good results. But meteoroids finds that winner. Sure, all of you are familiar with meta finding 1 or 2 winners and then not pushing any budget to anything else. Now the whole the logic behind that is the fact that Meta's found two winners and your others weren't good enough. Sorry to say it. We are trusting an algorithm here which has now got an AI chip in it called Andromeda, which is a really, really clever, clever piece of software. Right. We're giving it five pieces of creative, and we're not happy with the results because we go, okay, you found a winner. But we're not we're not content with that. We're not just content with its founders, 1 or 2 winners, and it's starting to get a sales. We're starting to look at the other three of those ads and go, but you're not giving it any spend. I followed your instructions. I've built one campaign. I've built an ad set. I've put five ads in it as, as you say on your in your literature. And Nick tells us in the outer clinic, I'm doing it. But three aren't getting any spent. Well, believe it or not, guys, that's just the way it is. You just need to try and beat it. But I do see this all the time and I'm trying to find ways around this so my audience get the answers they want. Ideally the first thing is go and find, go and build more videos, more creative of what's winning and put it in there. And if it is truly a winner, it will beat what's currently winning, right? Or you might need to spend more, because if you're only spending 20 or 30 day and you've got the five ads in there, it's found its winner. But it's not. It's not getting out to any others because it's simply can't take the budget from the winner and put it on to the others, because I don't have this problem so much with the big accounts when we're talking about big spenders 100, 200, 300, 400 plus, we don't get this problem as much. It kind of spends, but we still do have it. And that the irony is that you just have found that winner. Okay. So but Nick, tell us what this test is. Right? I'll tell you what the test is. Let's say you're spending 50 a day, right? And you've got your campaign and your ad set and you've got your ads net, you found two winners. Now you're going to think, right, I'm going to put in another couple of ads and it has to be a couple of ads. It can't be one through this feature. It has to be another two ads. So let's say you've got another two videos. You've based it upon the winner. You think they're really, really good. When you go to duplicate one of those ads, let's say you duplicate the winning ad. You don't turn it off, but you just duplicate it by going into your ads, hovering over the the naming convention of that particular ad in duplicate comes up underneath it. When you click that duplicate button, you will, as I'm going to do it right now as I go along and click the duplicate and you'll see you'll see duplicate your ad, select a campaign for your ad, and it's automatically defaulted to original campaign. Underneath that you'll see a test creative. If you click that, the box opens and now you have four other boxes to fill in one. How many tests? How many test ads do you want to create? And the minimum is two and up to five. Your test ads will be compared alongside existing ads to find the best combination. Second, how much of your budget should go to test ads? How long should you test them for? Test run them for, which is a third and the last one? How do you want to compare performance? Now let's go through this. So we're going to do a minimum of two. Right now if you're spending, as I said, 50 a day. The only way this can take it is off your budget the other way, which we haven't seen in a lot of ad accounts yet, will go by a percentage. This is going to go by an amount. So what you've just got to remember is if you're spending 50 a day and you're now wanting to do this test, and I recommend you test this, really another two ads at 20 days so it can split across those two ads. You're then going to lose 20 pounds or dollars of your daily spend from the current winners. So it might be that if before you do this test, you do it for seven days because we've got the we're able to do that below. We actually go longer than that. But it might be that you put this up to you might put it up to 70 pounds a day while this test is running, which means that meta is still going to have it's 50 pounds a day for its current winning ads, and it's going to use another 20 on this test. So you would go how many tests does do you want to create? Two. How much budget you want to put on these ads? 20 how long would you like to test this for? Seven days. And how do you want to compare performance or the comparing performance is what you are doing for your actual ads. So if you're running an ad for purchases in here, you put in for purchase. Okay. So that's how you do it. You do it for the same goal that you are doing it for, right? Then you go to duplicate. Now it's going to give you two ads that you can now build with your new creative in there. And you copy whatever you might be testing and press publish. And then seven days later, meta. Well, you know, that matters actually giving it spend. So rather than you just launching those two ads into it is giving you the spend. And it will then we'll see at the end of the week whether the winner is. Now let's have a little competition with meta youth. Believe in your creatives and you think they're better. Meta will decide. And if meta is going to give them 20 pounds a day after seven days, if they've got no results, then you know that matter is one on that occasion again. So the moral of the story is, guys, you probably just need to do better, creative more of it and carry on testing to try and beat those winners because you will beat them. I hope this helps and I'll let you know when the new ones coming and you'll hear a podcast about that. Speak soon. Bye bye. Thank you for joining us again today. please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast. You.