Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. Hello and welcome back to Let's Run Facebook Ads, a podcast with myself, of course, Nick Bollington. So some things change in meta from a creative point of view, and I wanted to dedicate this podcast to the change. Some of you will see this and some of you won't see this, but I think we are all going to see this very quickly. Unlike the testing features which are taking forever to come through. And we want those more than anything, but we need to be patient. They will come. I have actually just seen on an account this morning one of my accounts that the new testing feature is through, so that's exciting, but I tested and looked at my other accounts and they are not there. But let's stick to this podcast on creative. So what do I mean by this? I've got two accounts up in front of me. And by the way, on Wednesday I am going to put a video out on YouTube about this where I'll be sharing my screen. So listen to this one now while you guys are in the car or wherever you're listening to me from. And then let's on Wednesday, keep a lookout for my YouTube video. I'm going to send an email through and I'm going to put a post out in school. So if you are a member of school, you should see it. And if you're on my email list, you just see it as well. If you're on neither, the best thing to do is go to school forward, slash the ads, clinic and become a member and join. It's all free, but let's get into this. So Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! I'm going to look at my account, which is an old one. Well I say an old it just seems to update really late for any new updates, which is annoying. And a client one where they have the new way of doing creative, which is a bit annoying. So we all know that for the last however long we have got options to do creative placement sizes. What I mean by that we have various different placements about 26 across Instagram and meta Facebook. And the difference of those is reels, stories, feeds and they all come in different shapes and sizes, which is annoying. Now, what we have been educating over the last few years is that the easiest way around this is to do a portrait size vertical image or video, which is nine by 16, and then to keep your four one by 1 or 4.5 size, essentially a square. Put all the important information that you want to be seen on your ad into the center of that vertical, so that if it goes into a feed, they will still see what you want them to see. What what we don't want is we do a vertical, we get it all sorted, and then we put it in, put it as a preview, and we see that our text is being cut off on the top and bottom, because we've got our text too high out of the square, right. Does that make sense? I'm trying to explain this on a podcast. So if I was to go into my own campaign, right, and I go to my just doing this as I click and I go to do this, we go to our ad where we're putting our creative in and we go down to where we can set up our creative. And if I go to upload an image ad at the moment, it will allow me to go to add different size placements. Okay, so it will, I'll upload my static and then the next page. When we click next, we'll say this is what it would look like in a feed. This is what it will look like in a vertical. And this is what it looked like in other small placements. Right. And that's all fine. So we click next next next. And our ad pops up and we're seeing back to our ad page. Now what we can do just underneath our creative now is we can actually go to the placement area. And we can load up our first call, which is going to be perfect for reals and stories. And that is how we've been doing it for a long time now. The new way of doing it, which is what I'm on now, is when we go to add creative, it is now doing it dynamically, which means it opens up our set of set up creative page and we can see our statics. You know, you'll know this page. This is where all of our creative assets are stored once we've upload them. Right. And we have verticals in there, we have squares in there. And we have to go from images to videos. So remember we had to go set up creative and it would ask us image or video ad. Right. And it still does say image or video ad. But when we click when we go into that it actually gives us an option to choose between image or video ad. But when I'm clicking this now, it only gives us the option of video or image, even though we can see it, which is a bit annoying. It might be that they're going to end up just load up your creative and see everything. So I'm on images now. Now at the bottom of your pop up, we see zero of ten selected media from you. Basically what's happening. It's sort of brought in dynamic, which we used to be able to upload ten different images or videos or both at the same time. Then that moved into flexible, and you saw that I was annoyed about flexible because if we did something dynamically, which we have done for probably eight years. Once an ads been running, even though we might put up to ten images or videos into the same ad, we were able to go to our columns and break down and see which ones are winning. Creatives are. When flexible came in, it stopped allowing us to do that. So then we're kind of like we're advertising blind because meta says use a flexible ad, put multiple creators in it, and then we won't tell you which ones winning. You're just going to have to basically run the ad knowing that there's 1 to 10 images and videos in there and it will just cycle, right. That's great. From a results point of view, it's doing what we needed to do. But I'd like and you would like to know which creators want so flexible doesn't do that. What I'm hoping for going forward is that this will do it. Okay, so back to that pop up. I've got pop up in my screen now and it's got zero of ten selected. Now I can just select these images and they all pop down into the bottom here. So I've uploaded eight okay. Now when I click next it's going to take me through the rest of the creative setup. But I can imagine I've got everything in there. I'm just going to go straight through and I'm just going to load them up okay. And I'm going to done. Now what we see here now is uploaded media eight of ten. And I see these in the previews. What we don't know yet is if breakdowns. And I will know this because I'm going to test this out in the next couple of weeks, whether if we go to breakdowns in our columns, whether that will show us what's winning or not. But going back to the moral of this podcast is I've uploaded eight squares. Okay, now by uploading eight square images, I think we all know that if I click Advanced Preview now and I look down at my ads in the preview box. I'm seeing square with background that isn't my image. Okay, so it looks fantastic on a Facebook feed and an Instagram feed because it's it's square essentially four by 4x4 by five is what we use. But essentially that's a square to re. Right. But the vertical ones have got a square in it where my image isn't looking right. I've got a different colored background, I've got a black background on Facebook Reels. It's just inconsistent and look scruffy. So after sitting down with my creative team, we then looked at this and thought, well, the only way of doing this is doing what we've been teaching people for the last few years is we have to do everything in vertical nine by 16 and make it look correct for square, so that when we go back to inserting our 8 to 10 five, however many pieces of media we want to upload into that particular ad, we have to upload it as nine by 16 and make it look good as a square 4.5. So it looks right in all placements. Now, the other thing is here, because we don't know if it's actually going to show which one wins in our breakdown, because we haven't got to that bit yet. And I'm going to test that as I said. And then except of weeks I would then advise going sticking to our normal way of building an ad, which is one campaign, one ad set, one ad two ad three ad for ad five ad. Okay, however many ads we want to test with our daily budget. So if I now upload so you don't have to upload ten, I've just uploaded. I've just put one in there. I'm going to upload the one now okay. So one's been uploaded. Fine. Now the thing that happens and it can happen by default. It hasn't happened right now as I'm looking at my screen. But it does happen is that it will. We've got another new feature of meta, which is highly annoying, and it's usually by default where it chooses relevant creative to go alongside your chosen creative. This basically means that even though we haven't selected more than one creative on this ad, because this is ad one with creative one, it's also going to select itself another potentially six images or videos, which then go into the same ad. So it's essentially done what we've just showed what I've just described and it's done it by default, which then I have so many clients coming on to a call saying, yeah, we're running the ads. And then I look at how they've built it and I'm like, it's running six creatives. And what do you mean it's running six? Creative only uploaded ad one and ad two and three and four separately, so I could see which one worked. And what's happening here is because it's automatically uploading related media. You haven't done a specific test, you've got six ads running in one ad, so we don't know which one wins. Okay. So every time you're uploading it and you're going to carry on with uploading five new images and five new ads, I want you just to have a look to make sure that it is set up correctly. And it hasn't brought in any related media. Okay, now I know this podcast may have been slightly confusing. This is actually coming out on Monday, the look, Monday the eighth, this will come out. So if you're listening to this on that week on Wednesday the 10th, Wednesday, Thursday, but more likely Wednesday the 10th, I'll be uploading my YouTube video where I show this on screen. So if you want to see that, have a look on Wednesday the 10th. If you're later than that, what we'll do is we'll upload the YouTube video into the description of this podcast. If you listen to this as a podcast and you haven't seen my YouTube, click on the description below and it will take you there. I hope that helps. I hope it wasn't too confusing. It's not the end of the world, it's just another new feature that matters rolling out, which we're going to have to get used to. But as long as you design everything in nine by 16, which is vertical, and you make sure that your template puts the important information in the four four by five square in the center, it will show on all placements. When you load it in, you can do advanced preview to see what it looks like. And if you're finding that the text is a little bit lower, a little bit high, you could just adjust it, re-upload it and go from there. I hope it helps and ask you on the next one. Bye bye. Thank you for joining us again today. please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast. You.