Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. Meta is only spending on one ad. Sound familiar? if you've run Facebook ads for more than five minutes, you've probably said that at some point. And until now, there wasn't much you could do about it. meta has started rolling out a new feature that lets you force a percentage of your budget to a specific ad. Naturally, the first thing I wanted to know was whether I could use it for more than one ad at one time. So let's find out. Hello and welcome back to the podcast. This has been a feature that I've been waiting for for probably two months, maybe even longer, because I've seen talk of it. I've seen it in Meta's docs, and this was going to answer a question that I must get asked 20 times a week. I would say the most popular question in our community is this why does meta spend to one ad? Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! I'll actually going to tell you why. In a very simple way, if I compare low spending ad accounts to higher spending ad accounts and I'm not talking stupidly high, I'm talking like 100, 200 a day plus don't have this problem. It's businesses, advertisers who are spending 20, 30, 40, 50 a day running five ads, which is what I say in an ad set. You'll find that one will win more often than than not right now. The reason for that really is because meta is found a winning ad, and it hasn't really got enough budget to start going. I'm going to give you more, more spend on their ads. So this is where this feature comes in. Really well do what will I be using it in higher spending ads? I don't think I'm not sure I'm going to test it, but at the moment probably not, because I don't find this problem with the highest spending ads. There is so much spend going through those accounts and so much creative going in. If it's got a winning creative, it tells me it's got a winning creative. So in my ad sets where I might have 15, 20 ads, they're all getting a bit of spend based on how good that ad is and how good the attribution is to whatever I'm attributing for leads or purchase or whatever. So this is more on a small business solution, and I hope it is a fix, because this question comes up loads and it's really hard to answer in so many different cases. So what what is it I'm talking about? I am talking about push delivery to this ad. So if you've got this, if you create a campaign or if you've already got a campaign running and you've got an ad set, when you go into your ads and duplicate or create a new ad underneath the tick box, which is already defaulted tick box, which I say to take off multi advertiser ads, you will see show more options underneath it. Now if there are there are a couple of circumstances. If you don't have this at all. You won't even see show more options. You might see a show more options. And when you click it, it talks about scheduling your ad. That's not the one either. This one is where schedule is gone and it says push delivery to this ad. When you open it, the text reads help ensure delivery by dedicating a portion of your budget to your ad first box. What percent of budgets spent per day go to test ads. Your daily campaign budget is 500 on this particular account, and then I can put in there 10%, obviously up to 100%. We'll aim to spend an average per day, but overall, you won't spend more than your daily budget on any maximum that you set. And for how long? Well, that's on a particular account I can do. You can do seven upwards. So minimum seven days all the way up to 30 days on this particular one that I'm looking at, I'm looking at doing it on 14 days, simply because I understand this ad account. And I know that we get better data coming back in 14 days rather than seven. So we have to sit for a bit longer waiting for our results to come in. But I know this ad account, right. So what I recommend for you guys is here's the circumstance you have got. Well, you can even do this with a new ad set. But let's say the most popular one I have, you're running 20 to $50 a day or pounds a day. Okay. And you have got 3 to 5 ads in it. Let's say it's five and you've got two ads that are taking all the budget, even one ad that's taken all the budget. But you believe that your other creative deserves a test. And at the moment you're just looking at it and going measures like spent $1.50 or 1.50 pound on the other ads, and it spent 75% on my winning ad. Right. And you just we just control freaks, right? We just this is this is the problem with control freaks. It could be that matters. Just gone. Your other ones suck. And I'm not putting any money to it because I'm going to try and get your results. But we won't believe that until we see it. That the data with our own eyes. And that's the thing, we don't see the data with our own eyes. So how will you do this? You would get your new creative, right? So let's say it's creative six and you duplicate your creative five to create a creative six. Right? Or you create a new ad. That's how I do. I just create the last one, duplicate the last one, and then I change the creative in it. When you see that push delivery to this ad, go in there and say, if you're spending, let's say 30 day, say 5% or maybe even 10%, you can decide on how much you want to spend on that ad spending 30 day and you want to do 10%. You can have 10% of about 30 going on to that new ad. It might not be enough. So you might want to put more on there as a bit of a test. So you might want to go, okay, I'm going to put 30% of my 30 a day into that particular test and do it for seven days. Right. Publish with your new creative meta will then push 30% into that new ad. If it doesn't work after seven days and you're just not happy with the results and it spent that money, you can turn it off. Now. You need to kind of work this on what your average cost per leaders or cost purchase, to know that your daily spend needs to be enough of that percentage to actually get some decent data coming through. Right? So you need to sort of way that up the other way of doing it. If you're wanting to start from scratch, which is probably the way that when I test it for a YouTube video, I'm going to test it today for a YouTube video next week to see after running it for five days, what the results look like. And the way I'm going to do this one is I'm going to create a new ad set. I'm going to put five new ads in it. I'm going to give it a decent amount of spend on this one as a test. So I'm probably gonna give it a hundred a day on a test. And I'm going to give each one of those ads 10% for seven days. Right. So they'll spend between them. 50% will be a minimum of the daily spend that I've said, which is a 10%. Right. So if any of them, what I need to see is if any of them do better than the others. So let's say ad two, will it spend more because meta is seeing leads come through? That's what I want to do. I don't want it to be held hostage to that, that daily percentage that I've asked it to in the test, I still want it to go right. They're all going to test a certain amount. So we're not going to get that. We're not going to get the scenario. All three of those ads don't spend anything because US found two winners. It's going to spend equally as a minimum. And then I want to see if one or 2 or 3 or whatever start pushing up and getting more spend out of them because they're generating leads. Does all this make sense? This is a completely new thing. We're all testing it at the moment. I would definitely go into your accounts and test this. If you can see this push delivery to this ad, because it's quite exciting. Because what? Even though I'm not hacker into meta and I never have been back in the day, there was everyone was hacking all these different things and audiences and trying to do it. I've always believed that matters got our back, but there are cases where and I know this for a fact, because I have testing campaigns and a lot of our addicts, and I'm testing new creatives and I'm getting really good results from those new creatives, right? I then put them into a winning campaign and they might not get much spend, but I know it's a winner, so that's frustrating. So in those circumstances, I can't really help unless that's one of my other tests, is put in the new creative that was already won into a winning creative into winning ad set. Sorry. And doing this again, giving it like 10% spend for 14 days to make sure it kicks in. Because then if it does kick in we'll meta then go X. Excellent. I've got one that's kicking in. I'm going to keep running with it. Or when I put it in without this test it doesn't get any spend even though it's a winner. Because going no I've already found my winners. I know you've added one, but I'm not interested. We're just going to run with what we've got already. So there are different scenarios that if this works in those different scenarios, it's going to be great because we've got basically another way to leverage our spend onto specific ads that we want to test, or we want to make sure get a good. A good run when we know it's a winner. So I'm going to do I'm going to set up a test to date in an account. This podcast, if you're listening to it, came out on Monday, the 1314, Monday, the 15th by birthday actually. So if you listen to someone birthday, say happy birthday in the community, that'll be interesting. If you say Happy birthday into my community, I'll know you've listened to the podcast, so it'd be lovely to hear from you. But I'll also know that you've got into the you've listened to podcasts, you've heard me say, it's my birthday, you've gone into the the community and you said, happy birthday, Nick. That'd be really nice being to see how many people do that. So I'm going to set the test up today, this record. I'm going to be doing a YouTube on Tuesday and it'll be going out on Wednesday. So that will give us Friday, Saturday, Sunday, Monday, part of Tuesday probably give us like five days, but it'll be interesting to see what that looks like when we've when we've when we've done it. So I'm going to do part of that video today of how I set it up and let it run. And I'm going to edit that into one video. So you can see we setting it up and then the results of that test. So look out for that I hope that helps. And I'll see you on the next one. Take care. Bye. Thank you for joining us again today. please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast. You.