Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. Hello and welcome back to As the podcast. This episode is basically to remind us of an absolute powerhouse meta advertising is. And I'm going to tell you why. Because I had a call yesterday with a client of ours where we shared some examples. And I was astounded at how good this bloody algorithm is. And from that, we all need to pay attention to how good it is so we can make as much money as possible. So let's get into We all know that Andromeda has now taken over our lives in meta advertising, and for good reason. Because we have to trust the algorithm. We have to listen to what it is telling us to do, and we have to go forth now. It's talking about creating creative diversity into the account, which I do believe in, because we need to show different types of content in different types of formats about the same messaging that we're trying to portray, so that we can take our audience down its own funnel that meta creates to get that person to do business with us in whatever way it is. Now, one of the things I've been saying probably a year ago or so, was small iterations to our ads are changing. Just the hook, but having the same picture or video in the background wasn't good, and I was always on the fence about this because it was something that I'd been testing, I've been using for years. I believe that when someone sees and reads the first part of a hook on a video or a static, it's what pulls them in. And it's a great way of testing those and using them to get people to come through and into our funnel. So I've always been on the fence, and I've always told my students to continue doing that because I see good results and I am living live in hundreds of ad accounts. And I see this happening all the time. And in a minute I'm going to confirm that. The other thing was, is people get stressed of how much creative we need to do. But I also believe that if we get a messaging right, and we think about the angles that we're trying to communicate to our ideal customer, we don't have to lose sleep with creating tons and tons and tons. We just need to get our messaging and offers and our hooks right? And then the rest of it will fall into place. So I'm going to give you the example that I had yesterday of this, which made me realize just how good it is and why this is so important that we do need to listen to how we think about how we write our hooks Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! and what might be in by a hook, a hook. I mean, is, are you running Facebook ads but struggling to make a return on your investment? One, two are you running Facebook ads and you're spending thousands a day and you just can't seem to get them to become stable and consistent with leads? Number three, have you just sacked your last Facebook agency and now you don't know what to do. So all these are different types of hooks that you can put on top of a static or a video to call out to your ideal customer. Now some of them are going to work better than others. Some are going to be more expensive than others. The one I've just used thereof. Have you just sacked your your last Facebook meta ad agency is going to be more niche than I. You running Facebook ads and struggling to get them to make any money for you. So it's going to be become more and more expensive lead or a more expensive member into my school community. I get that, but what meta allows us to do is create that ad set and the campaign. And I could put lots of those different persona callouts into the same campaign, and meta will distribute them accordingly. So let's get into my example, because I know you're all gagging to hear what it is. I was on a call yesterday with a client of ours called Matt Matrix, who, if you listen to his podcast, you would have heard myself and Cole a few months ago having a chat and of the success of his business and how quickly has grown. So we're having a call yesterday and we pull someone else into the call called Ron. Ron runs ads for a big e-commerce company, and I'm talking big because he spends $150,000 a day. So he's going to kind of know his stuff when it comes to running with that kind of money and scaling, and keep her keeping a client happy that they're making money. He came on, looked around account and he was like, I think you could restructure it in certain ways. So we're all ears because we've got to the point where we're sort of spending 5000 a day. Our lead and our book of call cost is going up, and we're just sort of scratching ahead a bit about how we scale this to another level. So he came on and gave us some ideas. So we are now going with those ideas. He left the call. After that call we there was three of us on the call and we brought up Alex Mosin. I'm sure every person on this call knows who I'm talking about with Alex, about Alex Mosey. If you don't go on to TikTok or Instagram and ask and search for Alex Mosey and you'll see everything he does. The guys on steroids with content and ads, right? We can learn a lot from him. We don't have his pockets, but we can learn a lot from him. So we analyzed, we looked at his ads, library, went to Facebook ads library or meta ads library. And we looked at his ads. Now, my client said to me, do you see us ads? And I said, yes. I see his adds more his content over his ads, but a bit of both. And he said, and what sort of content do you see? What's it about? And I said, well, it's more along the lines of are you looking to scale your agency? Are you running ads? All that sort of stuff. Right. Because the algorithm knows what I do. And I said, well, what do you see? And he said, I see as actually say, are you trying to grow your functional medicine clinic? Are you trying to grow your advanced testing clinic along the lines of things like that? But he said, everything I see is to do with growing a clinic. And the other person runs a creative agency. And I said, and we said, what do you reckon you say? And she said, I've been to do a growing an agency, I've been to do a creative, etc.. So very interestingly, he is calling out to different personas. Bear in mind one was in New York, one was in Portland, and I'm in the UK and we are seeing the same content creator showing the same ads, but with a different hook. And when I say the same ads, we are either seeing a blue static with white text written in the center calling out to us, and what our problem is, and or a him sitting at a desk in his white vest, which calls out to us for the first 3 or 4 seconds and then cuts to the next edit, which is him sitting in a lumberjack, a lumberjack shirt in another room. And when we played all three of them, because we found them, the only bit that's different is the opening 3 or 4 seconds of him calling out that hook. Essentially, what's probably happened is his studio. People have put him in a room, sat him at that desk in his white vest, probably had 300 hooks on a teleprompter, one after each other. And his looked at the teleprompter and he's just read it. Are you running Facebook ads and struggling to grow your agency or whatever it might be? They've taken that, cut it, and they've put it on to the same lumberjack shirt video, which is all saying the same thing. That's 300 ads that all look the same with a different hook. There's no creative diversity in those at all. The only thing that's different is the hook, and we are seeing them in three different places with completely different business backgrounds. That's the power of meta advertising now, and why it is so powerful, why it is so good as an advertising engine platform. If you get this right, and why from a interruption marketing point of view, you can absolutely scale to the moon with it. That's why I just wanted to talk to you guys about. I wanted to just give you a little bit of a heads up on how good this platform is to get right. So I want you all finish off your journey or finish whatever you're doing. You walk. You run from listening to this and think about your ICP, your ideal customer, what their problem is or what their problems are. Write them all down and do some more hooks calling out to them and you will win. I hope that helps. Got another call. I'll see you in the next one. Bye bye. Thank you for joining us again today. please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast. You.