Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. Hello and welcome back to Let's Run Facebook Ads, the podcast with me, of course, Nick Boddington. Today I'm going to talk about something that is going to include people who are spending around 100 a day plus 1000, 2000, 5000 and beyond. If you are that way inclined, but really, anyone from a 100 plus dollars or pounds a day will serve better by running their ad structure like this. And I'll give you a little bit of backstory as to why I've come round to this. So, as you know, in the Facebook ads community, the Facebook ads clinic community, should I say on school, we get asked hundreds of questions a week. Okay. And I think the biggest question would be, how do I structure my ads, how do I and that would be the biggest second to that would be why does all my budget go to 1 or 2 winning ads in my ad set? So everyone is following the right structure for small businesses to do, which is, I truly believe at this moment in time, the structure I'm going to say today is only for people spending 100 plus. If that's not you, you probably don't want to listen to it. Do listen to it because I need to get my listeners. But it might not be applicable, but it might be of interest to you if you're thinking of increasing. Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! So the current way that I advise all small businesses to run their ads is in a one campaign, one ad set and multiple ads. Now, if you're spending 20, 30, 40 a day, then I would say that you need to have around 5 to 10 winning ads. If you're doing 20 to 30, then stick around five. And that creates diversity in the account. So I want you to do a video, a static maybe another video. UGC A couple of testimonials. Just try and create. Creative that is going to have diversity so that meta can create its own sort of mini funnel, not just show an ad Joe blogs he is interested or not interested, and then there's nothing else to send to him to try and get him into your funnel. What we wanted to try and do is get Joe Bogs to see various types of your creative so that he or she goes, oh, this is awesome. I'm going to click through, right? So that's what we're trying to do. So that is the way that I still believe is the right way for small businesses. Because the problem is you haven't got loads of money, right? So you're going to find it hard. And that's essentially why Facebook finds this winning ad a because it is a winning ad, and B, because if it's spending that ends up spending 20 or 30 day on that one ad and you're wondering why it isn't putting any budget to the others a those budgets either. Not sorry, those other creators are either not good enough or meta is like, well, what do you want me to do? You've only given me 20 to 30 day, which is really small amounts, really small amounts. I still hear people coming on saying they're spending 5 or 7 pounds a day. It's tiny amounts, you know, you're going to find it really, really hard to get data to get signals. It's just Facebook. It's not going to be your friend. Right. Moving on to the way that I like to do it with larger accounts is a CBO campaign. So let me just go back to the one we were saying before. You could either do CBO or Abo. CBO is when you're creating the campaign, you choose your budget at that level. Then you go to Abo, which means that if you're going to do a couple of different ad sets, which I would say people do as they starting to scale, they'll do the one out set of five, and then they've got some more creatives than they put it in there. They don't get the winnings coming through all no budget, so they end up setting up another campaign, sorry, another ad set, put a couple more creatives in it, and now they're spending 50 day two 20s, in which case Abo is going to help you put the budget on each of those assets. CBO means that it's controlled at the campaign level and funnels out into those assets and decides what is right, okay, where to put the budget. And that's where we are starting to see better results coming through if you've got enough spend. So the way I would create this now would be one campaign. And literally we've got accounts that spending 5 to 10,000 a day and there is only one campaign. So one campaign, many ad sets. the campaign budget is controlling the ad sets and the creatives in it. But what we do to make sure that we can get an ad set, getting some budget, is we put a minimum spend on it. So you can do this by going into the budget area of an ad set. It doesn't give you any daily budget, but in there there's a little, little box, which I'm going to tell you what it's called right now. Bear with me. Let me just go on to structure. Go on to the ad set. We click edit. We scroll down to just above audience budget and schedule. And there's a little just underneath budget strategy. It says ad set spending limits. And in there I can click in it. And I've got a value of dollars or pounds or percentage. And on this particular one I'm looking at, I've done an average daily minimum of $50 a day. Now, depending on how much budget you got. If you've got a large amount of budget, then do it 100 pounds 150 a day. So but on this, on this particular account, I'm spending the one I'm looking at and spending 5000 a day, which is a lot of money on the CBO campaign. Each ad set that I launch into it has around 5 to 10 creatives in it. And each of those creatives, sorry, each of those assets is a different angle. So for instance this one I'm going to menopause. So this one is menopause. to do a sleep and menopause and another asset to do a sex drive and then menopause to do a brain fog low energy weight loss. So every single one of those is has got basically a different type of different types of creatives formats. So we've got testimonial in there. We've got walk ins a doctor walk in, we've got some statics, we've got some videos, but they're all based around menopause and the sex drive or menopause and the sleep. And in those we've got ten creatives and I'm starting at 50 a day. Now, the reason I'm starting at 50 a day is because on this account, in the last couple of days, we've had a couple of assets that haven't got any traction at all, but they've been on 150 a day. Now, if we leave those to go through learning, you know, five, seven days, suddenly they've been quite a lot of money towards $1,000 and haven't had the results we wanted. So you can scale back to that minimum per ad set at $50 a day. That means you're going to get enough data coming through. You'll find your sweet spot, enough data coming through, but not enough that it's just going to burn budget if it doesn't work. So by by doing it this way, you are giving your control to matter. You're not going to get emotional on some of the on some of the creatives. And generally speaking, if you've got 5 to 10 creatives in each of those assets and they're all a different format or style, but going to the same angle, hence menopause and then sex drive or sleep, one of those is likely to work. Now. It's not always going to be the case with this particular account. We know the account so well. Generally most of the things work and we end up scaling. So when it comes to a scaling point of view, because this particular client is trying to get to 10,000 a day. And what we're doing, we were we were running it using ad sets, the same structure, but we were having a winning campaign. And then we're having a test campaign. The test campaign. We were obviously spending a lot of money on each of these different tests. And we've we've got a winner. We then move the winner across to the to the actual winning ad set. But yes, it's been proven as a winner. But it's not to say it's automatically going to start again being as good. This way you can test things out in an ad set with a minimum spend. If it works, you scale on the campaign budget. So if this carries on working in the next couple of weeks, we'll scale to 6000 a day. And if it carries on working, we add more ad sets and they're all starting to work with different creatives. It's going to get full of diversity in the account. And then we go to 7000, 8000, 9000. Essentially carry on scaling as long as we've got for this account our book, our lead cost and our book a call cost is book. A call is under 150. Lead cost needs to be under 30. As long as that sticks will carry on scaling. Okay. So it enables us, if we're trying to scale an account, a better structure to scale, opposed to having to go into each ad set. Look at the budget we're spending on an ad set, maybe turn it down, maybe turn it up. We find some winners, take the winners out. It just stops all of that from happening. Once an ad goes live, it goes live. If it works, meta pushes budget to it. It doesn't work. Met metal pull the budget back from it. And it's as simple as that. And it's a great structure. There are anomalies. We had a winning ad set that we knew for months and months. It's been working. We put it in, put it 150 days. It's like, well, this is going to work. We know works. It's got its proven and it didn't actually work. So there are normally we still have to keep an eye on the account and make sure. But I haven't got an answer to why it worked before and it's not working now unless meta has just gone. You've got loads of other creatives in here and messaging, and the others are just working better. So if you're spending more than 100 a day and you're wanting to scale, this is a really good structure to go with. More and more people are starting to structure like this because it means that meta is in control, and we only have to scale the at the CBO level, and it allows us just to push forward a lot quicker. I hope that helps. I am going to be doing a video on this on YouTube. once it's out will be pinned to this podcast. I have a look in the description if you want to see the YouTube video to go through this, where I explain more about. See you in the next one. Bye. Thank you for joining us again today. please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast. You.