Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. Hello and welcome back to Let's Run Facebook Ads, the podcast with myself, Nick Bollington. Today I wanted to discuss or tell you, talk to you about the simple thing that you can do on your instant forms to get better quality leads now and more importantly, going forward. Because Li Jen, the game we're in is about getting better quality leads out of meta, but making sure that meta is getting the right signals back. So if I give you an example of what most people do, most people set up their instant form and they have a no qualifying questions. So that's the biggest step. And when I look at people who go, oh, I've got I get 100 leads a month or I had 20 leads last week and all of them are rubbish. And none of them realized that I was what they even filled in the form in. And then you think, how did these people not even know they filmed? For me, I get it right. But we've got to understand that if we don't put any qualifying questions in our form and we just press publish, meta will go out and find the lowest cost leads the easiest way. And what comes from that is really a load of crap bots. People who didn't realize they're filled in the fall remember that meta will auto fill in the form. So if they see your ad and then they by accident, click it right and then click it again. That's completely odd, but and I know I've never actually done that. And I'm sure you listening have never actually done that. But unbelievably, there are a lot of people who do that. It makes it too easy, right? So what we used to do back in the day is rather than having autofill for first name, last name, email, telephone number, we would have, they had to write it in a text box, but that went away. We can't do text box anymore, so we need to know that that bit is autofill. First name, last name, email and telephone is autofill. So what can we do to make sure that a human being who's actually interested in our services fills in that form properly? And that's by asking qualifying questions 3 to 4 qualifying questions. Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! if I look at mine it's going to be a great example. So mine I would say something at the moment because I've got I've got some forms going out at the moment which are how much do you spend a day on your ads. They have to think about it. They'll go, oh, I spend 30 pounds a day. What are you looking to achieve in monthly revenue? I want to get to around about 20 30,000. What are you currently receiving in monthly revenue? About ten. Okay. So we're starting to qualify this person. What's the biggest challenge you're having with your Facebook ads? And I keep that as a free text box at the moment. So they can sit in there. Right. And they might go creative. And people are very you know, we're very quick. We don't really go into an essay there. We like one word enough for me to actually try and figure it out. What they're trying to say. When are you looking to fix, you know, immediately. Next month, in three months, whatever it might be. Okay, so that's asking your qualifying questions, which is really simple. It's in the questions section of your setting of your Facebook form. The problem we have here is that the experiment I did last month was I did that without a conditional logic. And a conditional logic is knocking someone out of the form and sending them to to an end form that doesn't qualify for your business. Right? And that's the really important thing. So when you're just doing qualified questions, say first name, last name, email, telephone number, and then the four I've just done, you're going to get better quality leads and they are going to be better quality. You're probably going to get hold of these people. You're going to call them. We had two in yesterday. Luke and my team called them both. Both answer the phone, both good, etc.. Right. But you also get a lot of rubbish. So if I look at the last month, we've had mostly people who don't qualify. And the problem is with that, that major, those major two words there don't qualify. So they're spending money. They want to hit their targets. They want to make more money, but they don't have enough money to pay for my service. So they're not qualified. They're qualified as Facebook advertisers who want to learn more, but they're not qualified. As for us to be 1 to 1 mentors for them because it's not a cheap service. So meta is only learning from what it's getting back. So if we're finding that meters just doing its job is going, okay, there you go. I've sent you 60 leads through in the last month and I'm charging you 5,050 pounds of leads. But I'm like, yeah, but out of those 50 leads 40 were rubbish. Meta doesn't know this because it's just going it's just looking at the the lowest cost per lead. But I'm asking it for who will fill in my qualified questions. Now what you can do then, and you can see on one of my previous podcasts and videos, is that you can go into the lead center and you can start putting them down as qualified or unqualified. So then you can optimize your as to say, I only want qualified leads. Now the problem is there is that let's say at those 50 leads, I've spent quite a lot of money to get, I've only got, ten of those that meta can learn from. I want to have 50 events to learn from, not the ten of the 50. So we want to put in a conditional logic. And the conditional logic is when you go into your questions of your form there in the top right hand corner, there'll be a conditional logic. And that is the difference between sending good or only getting good leads. Right. And meta only learning from those good leads. So on my forms, what it does is my first question is a conditional logic question, which is how much do you spend a day on meta at all? Right. How much do you spend a day on 0 to 50 pounds, 50 to 100, 100 to 2, 52, 50 to 7, 57, 52 I think 1500. It goes up like that and somebody's probably thinking plenty of 1,000 pounds a day. They do spend it and once you are starting to make money, you can start spending that kind of money. But I on my conditional logic, if they say 0 to 50, it sends them through to the end page and not to the further questions. Okay, so the end page, it will send them through, which will be end page two. And you're not I'm talking about as you're building this end page two. Sorry. Thank you for answering the questions. But you don't qualify for our mentoring services. Please go and visit our Ask Clinic Free school clicking the link below. Now that doesn't become a lead then. Do you see what I mean? So the only ones that do become a lead are the ones that are spending 50 plus a day, which are the ones I want to speak to. So as those leads come through, you'll find at first that you'll get less leads coming through, because you'll find a lot of people are clicking the 0 to 50. And that's fine. I don't want those. We want the one spending 50 plus. So if I look at my, let's just look at yesterday, for instance, I had, let's just have a look. Two lead forms come through. So I two come through, cost me 20 pounds per lead, but I had ten linked lists. Now, the chances are not all of those link clicks were something you know, not all of them are opening the form, but there's going to be a few of those, probably five of five extra who would have become leads. But now they're not becoming leads because they didn't qualify. So essentially they pressed the first question 0 to 50, which takes them to the end form, which means they don't qualify to come through to me for my team to call them and book them in for a call. So that is where meta is only going to learn from those two. So yes, obviously it's not enough data, of course, but this is we've just got to keep going and start going. Those two leads, that's what meta learns from. They're the ones who pressed 50 plus right. Not under 50. And then today we'll get another couple of leads and there'll be ones that spend 50 plus because I'm only going to see the ones that I want. Now you can have multiple questions. And we've taken this for some clients even further down. So you can have multiple conditional logic questions. So they might pass the first one right. So if they pass first 150 plus a day, the second one where I'm saying how much is your business making? I could have 0 to 5000, 5 to 10, 10 to 20, etc.. Now I might say if they're only making 0 to 5000 a month, they still haven't got enough money to pay for our services. If we're charging a thousand for our mentorship, then they haven't got enough for like, I'm sort of thinking, well, if they only doing 5000, I really need them to do 10,000 months. So they've got enough cash flow to pay for us. So I my second one could be also a conditional logic. Say they pay the first. They're spending enough money, but they don't have enough money coming in the business to really warrant paying our services. So if they say 0 to 5000, I'm going to knock them out again. That makes sense. So this is a perfect way. Now you have to go through a bit of a stage of not getting as many leads, but once as you can imagine, once meta starts getting more and more good leads coming through. It also depends on what sector in I'm in. The marketing sector. Marketing sector is really expensive. There are so many marketing companies, advertising companies, we're always paying higher amounts for our leads. But I've got other clients who? Dell, for instance, he's paying like 3.20 pounds a lead with conditional logic, and he's got three salespeople who are getting all these leads coming in. So it depends what your sector in as to how much money you're going to need to spend. And I've got a call today actually with someone who's from our accelerated program, which if you're interested, go to the Ads Accelerator on school. You can find more details in the Ads clinic, but you can go to the Ads Accelerator on school. And for $49 a month, you can come into a call with me and my team once a week. And there's also a seven day challenge to get your ads going. So if you're right at the early stages and you're really wanting to understand more about what I'm talking about, jump into the Ads accelerator. Put a link in the description. So depending on what sector you're in, depends on exactly what your cost per lead is going to be. As I said, call today with someone. He's in the same sector of me, selling go high level services. I know that his leads he's saying his leads rubbish. So we're going to go through what we've talked about in this on this podcast. But he'll be the same arena as me, where he's going to really start having to pay a bit more for his leads. Which means that if your business can't carry that cash flow, luckily, my business can carry that cash flow for the lead cost and really do some experiments and tests. But if you can't, then you know you're going to struggle because you're going to try and get the lowest quality lead cost per lead. You're not going to put the conditional logic in, which means you're going to burn loads of cash because you're seeing leads come in and you're just praying that one of those leads is good. But the likelihood is they're all going to be rubbish. So I hope that helps. If you go into the classroom and join my school, we actually have two videos based on this in our masterclass. So go on to school the Ads Clinic and check out a masterclass where we have two, videos on building forms or as I said, going to the seller for $49 a month. You can get on calls with me as a small group. I hope that helps. See you in the next one. Bye bye. Thank you for joining us again today. please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast. You.